About Sports Summit Madrid 2026

An international event that connects professionals, companies, institutions and young talent around sport as an engine of innovation, economic development and social transformation. SSM, an initiative of MAD CUP, was born with a clear vision: to change the perception of sport, not only as a spectacle or physical activity, but as a strategic industry that generates wealth, employment and well-being.

To promote sport as an industry and as a tool for positive impact on society. We promote culture, values education, holistic health, and economic growth through an event that unites talent, innovation, and purpose.

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IFEMA - Feria de Madrid, Spain

Organizer Testimonials

Sports-Venue Technology, the internet platform has demonstrated the value of long-term cooperation by generating real customer inquiries for SMG.

Tobias Owegeser

SMG Sportplatzmaschinenbau GmbH

Partnering with Sports Venue-Technology has proven to be a real asset allowing us to reach many more people, companies and organizations that we would otherwise have had the opportunity to. The ability to have a platform where we can share industry news, explain new product offerings and increase our brand awareness has played a large part in our success. We look forward to continuing this relationship for many, many years to come.

Mike Mann

Action Floor Systems, LLC

Partnering with Sports Venue Technology brings exceptional value to our summit. Their expertise in covering cutting-edge innovations and industry trends in stadium and venue design aligns perfectly with our mission to spotlight the future of sports infrastructure. We look forward to amplifying our shared commitment to innovation and excellence across the global sports venue community.

Sidharth Sharma

World Stadiums and Arena Development Summit

We are delighted to share our experience of working with Ochre Media. Their commitment to excellence and innovation has been instrumental in our success. The collaboration has been marked by seamless communication, and a shared vision for achieving outstanding results. Ochre Media?s expertise and dedication have consistently exceeded our expectations, making them a valued partner in our journey. We look forward to continuing this fruitful partnership and achieving even greater milestones together.

Michelle Petiza

ACM - Advanced Conferences & Meetings

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MAD CUP