Attractions are not just fleeting pleasures; they are a powerful vision that creates economic value, unites people, and forms the foundation of sustainable cities. Parks, playgrounds, sports, and social facilities are the result of strategic investments that shape the living spaces of the future.

ATRAX approaches attractions as an urban vision that designs the future—because happy cities are built with serious investments, and attractions lie at the very heart of this vision.

In 2026, under the theme “Serious Fun,” ATRAX will highlight the economic, social, and urban value of this vision through exhibitions and events, guiding the future of the industry.

Visitor Profile:

Industry Investors, Business:

• Entertainment and Leisure Center
• Hotels, Resorts, Tourism Investors
• Theme Parks, Amusement Parks
• Sports, Social Facilities, and Spa Operators
• Recreation Areas and Enterprises

Industry Professionals:

• Sector Buyers, Manufacturers, Sellers
• Importers and Exporters
• International Buyers
• Event Companies

Institutions and Organisations:

• Local Governments
• Public Institutions and Organizations
• School and Kindergarten Administrators
• Universities, Unions, and Associations
• Military Institutions and Organizations

Project- Landscaping - Building Construction:

• Companies Preparing and Implementing Projects
• Landscaping Offices and Architects
• Mass Housing Companies, Construction Firms
• Building Cooperatives and Site Managements
• Building Markets and Wholesalers.