SportExpo India is a leading B2C platform for brands and exhibitors from all segments of the sports, fitness, and wellness industry to showcase their products and services to their target audience. It provides an opportunity to connect with current dealers, establish new dealer relationships, meet with members of the media, and build lasting relationships with consumers.

SportExpo India 2024 brings a holistic approach, emphasizing sports and fitness as not only a profitable industry but also as an avenue for health and wellness.

SportExpo India serves as a curtain raiser to the Hyderabad Marathon, the second-largest marathon in India, organized by Hyderabad Runners. This is the 12th edition of the event and it will witness over 20,000 runners. Hyderabad Runners is the first group in India to institutionalize running. Founded in May 2007 with 30+ running groups in the city operating under Hyderabad Runners, and 6000 members in its official mailing group.

NMDC Hyderabad Marathon, an IAAF-AIMS certified run and India's toughest city marathon, is the flagship event of Hyderabad Runners, which runners have been coveting since 2011.