Industry Press Releases

Reebok and Les Mills Kick Off Global Fitness Tour

Thursday, Mar 26, 2015
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Reebok and Les Mills, both pioneers in group fitness, are creating a series of one-day festivals that will see crowds of up to 6,000 people working out in unison at iconic venues across the world.

Pumping music, state of the art lighting and thousands of like-minded people working out together will rock stadiums from the Grand Palais in Paris to the Ziggo Dome in Amsterdam. The Reebok Les Mills ONE LIVE tour kicked off in Glasgow, Scotland on Mar. 14, 2015 and will make stops in Dubai, Melbourne, Stockholm, Tokyo, Toronto and Chicago. The U.S. ONE LIVE event will be held Aug. 28-30, 2015 at McCormick Place in Chicago. Registration is now open at www.lesmills.com/world/onelive/chicago-usa/.

Les Mills International chief executive Phillip Mills says that the ONE LIVE events are an opportunity for people to experience the benefits of group fitness in an exciting and inspirational environment, combining the best sound, lighting and Les Mills expert instructors to create an exhilarating fitness experience like no other. Mills said, "We're turning up the volume on our group workouts, with the best in sound and lighting to get huge crowds motivated and moving as one. It is such an amazing feeling when you get thousands of people working out in unison. The energy is electric."

The mission for Les Mills is to create a fitter planet and the world tour is one way of reaching as many people as possible through the power of group exercise.    

"Absolutely everyone is welcome to join in, so if you are keen to get a great workout in a party atmosphere then you must find your way to a ONE LIVE event in 2015," Mills adds.         

Reebok Brand President Matt O'Toole says the ONE LIVE tour is another example of Reebok and Les Mills challenging the status quo of fitness culture.

O'Toole said, "Our partnership with Les Mills was born out of a mutual vision for changing the future of studio fitness through innovative programming and product. So, we're confident the ONE LIVE tour will motivate people, from all walks of life, to come along and workout with us – it will be exhilarating, inspiring and definitely worth it!

"At Reebok, we believe that fitness can unlock one's true potential in so many ways, helping them to become better versions of themselves. Reebok's new brand mark features three sides which represent the physical, mental and social changes that come through living a fitness lifestyle. We live and breathe it here and we believe that each person wanting to try can do it too," adds O'Toole.   

Featuring iconic Les Mills group workouts such as BODYPUMP™, BODYCOMBAT™ and RPM™, ONE LIVE events will also include innovations such as a talent search for the world's best Les Mills instructors. Known simply as 'The One', qualified Les Mills instructors will be invited to submit video examples of themselves leading workouts. The best of these will be invited to compete at their local ONE LIVE event. The winners from each event will go on to represent their region in a grand final at the Sweden ONE LIVE event in Oct. 2015. The final winner who is crowned 'The One' will be flown to Auckland, New Zealand to participate in Les Mills Masterclass filming in 2016.

For more information on confirmed ONE LIVE events and dates, please visit: www.lesmills.com/onelive.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enables movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it's training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok.

About Les Mills International

Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a Les Mills class, held across 80 countries in more than 16,000  licensed clubs around the world. Independent research shows that those attending Les Mills classes come to their club at least two times more each week than others and 94% are likely to refer a friend. For more information visit: http://www.lesmills.com; https://www.facebook.com/lesmills and https://twitter.com/LesMills.

 

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