Zebra Technologies Extends Partnership with National Football League

7 February 2023

Zebra Technologies Corporation an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the renewal of its partnership with the National Football League, extending Zebra’s role as the Official Real Time Location Solutions Provider of the NFL through at least the 2025 football season.
More details of the partnership will be discussed during the Zebra Super Bowl press conference on Wed., Feb. 8 at 3:30pm MT in Room 301C of the Super Bowl LVII Media Center in the Phoenix Convention Center in Phoenix, Arizona. The panel will feature NFL Executive Vice President of Football Operations, Troy Vincent and Zebra’s Senior Vice President of Integrated Marketing and Channels, Rob Armstrong.

Since 2015, Zebra has worked with the NFL on an innovative player and ball tracking solution, helping to enable a new era of football data and analytics known as NFL’s Next Gen Stats. Utilized by broadcasters, fans, coaches, and players alike, the information enhances all facets of the NFL ecosystem. For example, Next Gen Stats improves the fan experience with engaging new insights about individual and team performances, allowing fans to understand the action on the field in a way never possible before. The data is also utilized by coaches to better prepare for games, the League Office to better study the impact of rule changes, and in many other ways around the NFL.

“We are excited to extend our relationship with Zebra Technologies, allowing us to utilize their best-in-class capabilities to capture data which enable next generation data insights and expanded visibility into every NFL game,” said Matt Swensson, Senior Vice President, Product and Technology, National Football League. “Together, we are continuing to advance the League’s commitment to innovation and improving all facets of our sport while providing our fans incredible insight into the game they love.”

In addition to tracking every football, Zebra MotionWorks™ tracking solution captures the real-time location data, speed, acceleration and other metrics of every player for every play on every inch of the football field. Sensors throughout each NFL stadium track RFID tags placed in the players’ shoulder pads, charting individual movements within inches. The insights enabled by Zebra’s data provide an informative look into the game for fans, media, and teams, with data for every down of every NFL game played across the globe.

“We are thrilled to continue our exciting work with the NFL, and we are committed to building on our innovative approach to providing the League, teams and fans with real-time tracking data and insights,” said Joe White, Senior Vice President and General Manager, Product, Zebra Technologies. “As a global leader in location solutions, we provide similar real-time insights and solutions for enterprises of all sizes across multiple industries to help improve their operational visibility and the ultimate performance of their frontlines.”


  • Zebra Technologies has extended its partnership with the NFL to serve as the Official Real Time Location Solutions Provider of the NFL through the 2025 football season.
  • Zebra has worked with the NFL to provide the data which fuels Next Gen Stats, transforming the way fans, teams and networks watch, coach, play and analyze the game.
  • Zebra will continue to track every regular season game – both domestic and internationally – along with pre- and post-season games plus the NFL Combine and NFL International Combine.


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 86% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:

Therese Van Ryne
Zebra Technologies  
[email protected]

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
[email protected]