Industry Press Releases

Whistle Sports and Nitro Circus Team for New Partnership

Thursday, Jun 01, 2017

Whistle Sports, a global sports media company, and Nitro Circus, the world's premier action sports entertainment brand, today announce their collaboration to create and distribute long- and short-form content throughout Whistle Sports' network of 350 million fans and followers across social platforms. Through the agreement, Nitro Circus will facilitate opportunities for Whistle Sports creators to attend and produce content at Nitro events around the world.

Whistle Sports and Nitro Circus will work together to engage existing fans and acquire new followers by creating and distributing branded content. Both will collaborate on overall strategy to further build out Nitro Circus' audience on a global stage, and they will work together to distribute and syndicate Nitro Circus' content on new and emerging platforms, especially in Europe ahead of Nitro Circus' 2018 tour in that region.

"Nitro Circus produces electric live performances across the globe, and working together with our creators, we will elevate their brand on the channels where millennials are following sports every day," said Whistle Sports President Jeff Urban. "Through our partnership, Nitro Circus will be able to leverage Whistle Sports' ability to sell and integrate brands into existing and new content, and we will expose their brand to new audiences by leveraging our social media influencers, like Guinness World Records, F2 Freestylers, and Paul Rabil."

Whistle Sports creators will be featured alongside some of the best action sports riders in the world such as Travis Pastrana, Ryan Williams and Josh Sheehan. This partnership provides Whistle Sports access to the premier action sports brand and will lend versatility in how they operate and approach their live events and TV and digital content.

"Nitro Circus is renowned for providing highly entertaining, heart-stopping and engaging content to our growing fan base across live events, television programming and short form content, teaming up with a global sports media company like Whistle Sports provides us with a new set of resources to power us through to our next evolution as a branded content platform," said Brett Clarke, Chief Commercial Officer, Nitro Circus.

"Working with Whistle Sports' roster of world-class creators to reach new fans is truly an asset to grow our brand," said Mike Cowan, Senior Vice President, Head of Digital, Nitro Circus. "Elevating our brands together around the world will be mutually beneficial."

About Whistle Sports
Whistle Sports is a global sports media company that creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with the world's most engaging sports content creators that now encompasses over 350 million aggregate subscribers, fans and followers with a growth rate of over 2.5 million a week.

About Nitro Circus
Nitro Circus, the world's biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide.  Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010 by action sports industry guru - now Nitro Circus' Executive Chairman and Global Head of Creative - Michael Porra, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit

For Whistle Sports:
Mary McGuire

SHIFT Communications

For Nitro Circus:
Greg Terlizzi


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