Wembley Stadium Signs Star Retailer M&s Food & Opens Its First Food Retail Stores Within The Stadium

9 August 2023

M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. The two stores, which opened on Sunday 6th August, offers football fans and concert goers healthier food options when attending events at Wembley.

The opening of the stores is part of the national stadium’s drive to offer healthier food choices to fans. It also aligns with M&S Food’s commitment, through its Eat Well, Play Well partnership with The Football Association (The FA), to make healthier eating easier, inspiring, and more accessible for families through the power of football.

For the past year M&S Food has been working closely with The FA, and its international footballers, to offer healthy food and drinks to complement and supercharge their strict nutritional regimes. Now, it will be helping feed England fans too.

Former England internationals, Shaun Wright-Phillips and Faye White visited Wembley Stadium for a sneak preview. They officially opened the new stores, ahead of the unveiling at the weekend’s Community Shield game between Arsenal and Manchester City. Shaun continues the Wright family love of M&S Food and Eat Well, with his dad Ian starring in the current Eat Well campaign live on our TV screens now.

Alex Freudmann, Managing Director, Food, M&S, said: “We’re very proud of our Eat Well, Play Well partnerships with the home nations football associations, so when we had the opportunity to open these two stores within Wembley Stadium it was the next logical step for us.

“We’re passionate about helping families eat healthier through our Eat Well range, and as a football fan myself I know how frustrating it can be to find healthy food options within grounds. Now visitors to Wembley Stadium can have more of a choice - more than 50 per cent of items on sale in our stores will be Eat Well, including sandwiches and hot items, while the rest will be M&S favourites that we all know and love. All will be the same great quality and value that you’d expect from M&S Food.”

The two foodhalls are located on the east and western sides of level two, inside the stadium. This ensures supporters of both teams have the opportunity to try the Eat Well range, as well the other food options available.

Paul Scannell, Head of Hospitality at Wembley Stadium, added: “We’re delighted to welcome our first external food retailer into the stadium. We are also thrilled that it’s not just any retailer…… it’s M&S Food.

“The move reinforces our commitment to innovate and improve Wembley Stadium so that we deliver the best possible fan experience.  Around 50% of the products available will be from the M&S Eat Well range, complementing our own commitment to providing healthier food options for fans at Wembley Stadium.”

Notes to editors:
For more information contact [email protected]

About Eat Well, Play Well:

M&S Food partners with the England, Scotland, CYMRU and the Northern Ireland National Football Teams, to use the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices under the campaign banner ‘Eat Well, Play Well’.
Through the M&S Eat Well seal of approval and its partnership with the FAs, M&S Food aims to make families healthier for the next generation. It will link the eating habits of much-loved footballing heroes to how they play, promoting positive healthy eating messages for kids in a way that’s engaging, relatable and drives change.

About M&S:

M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world.

About Wembley Stadium:

Wembley Stadium connected by EE is 100 years old this year.
The venue, which is recognised across the world, has been home to some of the most historic and memorable moments of the last century.  

From the famous white horse of the 1923 FA Cup Final to Bobby Moore lifting the World Cup in 1966, Freddie Mercury at Live Aid in 1985, through to Chloe Kelly’s extra time winner in 2022 – Wembley has been at the centre of it all.

Last year, more than 2.6 million people visited Wembley Stadium in a record-breaking year for the venue.

Wembley Stadium has been chosen to host the 2024 UEFA Champions League Final. It will be the 8th time in its history the stadium has hosted the final – more than any other venue.