Industry Press Releases

The Greatest Sport Mash-Up Ever Lands In The USA

Wednesday, Jul 27, 2016

The sport of the future, also known as YOU.FO, has landed in the USA! YOU.FO is a fly hybrid of lacrosse and ultimate frisbee. It's played with specially designed aluminum sticks used to throw and catch an engineered, aerodynamic double-decker ring over distances of 10-30 yards. YOU.FO can be played one-on-one or in teams, with goals or freestyle, in city parks, on sports fields or at the beach. It is recommended for ages 12 and up.

Of the company's recent launch in the USA, YOU.FO Inventor/CEO Bas Ruyssenaars said, "YOU.FO is extraordinarily out of the ordinary, and I am so excited to introduce it to the United States. It is both fun and challenging to play, which makes it very addicting to master. One successful throw and catch, and you'll be hooked!"

YOU.FO can be bought online only at for $99 with free shipping, which includes 2 sticks, 1 ring, and a carry bag. It's not yet available in retail stores. To celebrate its launch, the company is offering a chance to win a free set on its homepage every month through the end of the year. For ways to play and official game rules, visit The company welcomes camps, schools, and sport leagues/clubs to get in touch about special pricing and starter kits if interested in offering YOU.FO as an activity.

About YOU.FO:

YOU.FO is an innovative sporting goods company based in Amsterdam. Founded in 2012, it is currently played in Germany, The Netherlands, Austria, Belgium, Poland, Latvia, Italy, and France. YOU.FO has been nominated and recognized for its sport innovation:

•    Winner of the 2012 European ProFit Innovation Award 2012
•    Winner of the 2013 Netherlands' National Sports Innovation Award
•    Finalist of the 2013 ISPO Brandnew Award (Summer Hardware)
•    Demonstration Sport at the 4th CSIT World Sports Games 2015
•    Supported by the Netherlands' Olympic Committee and Sports Confederation

As a YOU.FO player, you are automatically a member of a worldwide YOU.FO community. Anyone can start their own team or organize a tournament. All you need are a few friends, a couple sets, a place to play, and you're set to become the first YOU.FO team in your city!

Jordan Sullivan

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