SDImktg Debuts Newly Invigorated Brand Identity and Global Focus with SDI Sports

1 February 2023

SDImktg has debuted its redesigned and reinvigorated brand, SDI Sports bringing 30+ years of expertise to its clients around the world. Under the SDI Sports brand, the company has united its highly innovative and strategic teams from North America, Europe and the Middle East to better serve clients and deliver an unmatched global perspective.
SDI Sports provides a range of solutions that includes everything from research, strategy and commercialization, to the creation of digital campaigns and fan experiences. Along with association and sponsor brand building, sponsorship consultation and negotiations, and client project management.

In order to reach channel-agnostic solutions for its globally renowned clients, SDI Sports leverages its in-house capabilities to deliver innovative sports insights and expertise at all scales. The agency is already home to an all-star lineup of global partners that includes: Nike, Kraft Heinz, Sportsnet, Canada Soccer, CONCACAF, Rogers, Cox Communications, Qatar Football Association, theScore Bet, Paris St Germain, FC Bayern Munich, and CONMEBOL.

“Leveraging the power of sport has always been tied to our identity. Now we are bringing together our global sports marketing expertise under one brand. Our reenergized global brand, SDI Sports, comes with an exciting new focus as we create unique and impactful sports solutions for our partners,” said Roy Roedger, Founder and CEO of SDI Mktg.

Kim Harland - SDI President

Industry innovator Kim Harland has been named Global President of SDI Sports. Harland will oversee all business and creative operations for SDI Sports.

Harland is widely regarded as an experiential marketing innovator who has set the standard for creating and delivering impactful digital and live fan experiences and community events for marquee brands, teams and associations. In her previous role as Executive Vice President at SDI Mktg, Harland led several award-winning campaigns including: Kraft Hockeyville, Rogers Hometown Hockey, and the popular theScore Bet’s Skyline Seats that generated international attention at the RBC Canadian Open this year.

SDI Sports at FIFA World Cup Qatar 2022

SDI Sports’ global expertise in sports marketing and fan engagement was on full display at FIFA World Cup Qatar 2022. SDI Sports led several major activations which attracted more than 1 million fans throughout the tournament. This included the Kia Ground of Inspiration at the FIFA Fan Festival, CONCACAFé presented by CONCACAF, CONMEBOL Tree Of Dreams, along with management of “Canada Soccer House''.

SDI has been a sports authority in the Middle East region since 2010, with a dedicated sports office in Doha. Over the past 12 years, SDI helped to prepare Qatar for the world’s biggest football stage managing a series of high-profile partnerships. The team has supported some of the region’s top sports brands, teams and associations on global commercialization strategies and positioning in the football landscape.

This includes working with the Supreme Committee Legacy Ambassadors Team on their global campaigns along with advising the Qatar Football Association on their ongoing marketing and commercial strategies.

“Our team’s impactful work at the FIFA World Cup Qatar 2022™ has been an inspiration and helped to drive our new global focus and a significant advantage for our partners around the world,“ said Harland. “We believe that bringing inclusive channel agnostic thinking to SDI Sports clients can help to bring transformative change to their business through sport.”


SDI Sports is a strategically led, channel-agnostic, fan-centric global sports marketing agency that has the capabilities to help brands strategize, plan and develop platforms and fan touch points across numerous disciplines. The agency works with marque partners to create memorable and impactful solutions that connect to the passion, bonds and hope of sports fans, constantly pushing the boundaries of what’s possible in sports. SDI Sports is headquartered in Toronto, Canada, with offices in the U.S. and the Middle East. SDI Sports is a subsidiary of its parent company, SDImktg.

For additional information, please contact

Greg McIsaac
[email protected]