Samuelsohn, the Montreal-based luxury performance clothing company, has inked a year-long partnership with the LA Galaxy to provide tailored clothing for the team's players and management. Galaxy players including Gyasi Zardes, AJ DeLaGarza, Sebastian Lletget, and others will appear in the brand's Spring 2017 campaign.
The company's decision to partner with the LA Galaxy is strategic and tied to the brand's recent objectives to increase the brand's presence in the United States and further amplify its position as an authority in luxury performance tailored clothing using the most innovative luxury fabrics and technical attributes.
The new team uniform – the ultimate performance suits, and sneak peek at the Spring 2017 collection – includes an Extreme Sharkskin suit and Grey Mohair suit. Two key performance-enhancing elements include an exclusive Loro Piana Mills premium wool with a natural stretch and Rain System waterproof technology. Both suits give a nod to the LA Galaxy players' lifestyle: designed to outperform.
"We wanted to bring the brand to the next level and also the next generation, and I think that the LA Galaxy is a perfect match," said Arnold Brant Silverstone, President and Chief Creative Officer of Samuelsohn. "The Samuelsohn brand is all about passion and performance, and men that strive for excellence, so it's only fitting that we partner with one of the league's most-decorated soccer clubs."
"The LA Galaxy are pleased to partner with Samuelsohn, an elite performance brand," said LA Galaxy President Chris Klein. "We want our players to be sharp on and off the field. This partnership allows us to partner with a premier, custom suit company that is representative of our club's ideals of excellence and passion."
The partnership between Samuelsohn and the LA Galaxy will include Spring/Summer 2017 print and digital campaigns, in-store promotions, social media activations, and special events.
Headquartered in Montreal, Samuelsohn, Ltd. was founded in 1923 by Lesser Samuelsohn. Re-launched as a modern luxury brand, over the past three years, Samuelsohn is currently sold in more than 250 of the finest specialty stores throughout the U.S. and Canada as well as Harry Rosen, Nordstrom, Saks Fifth Avenue, and The Mitchells Stores. For more information, please visit www.samuelsohn.com.
Source : prnewswire.com