RumbleOn Announces Senior Management Changes and Outlines Organizational Improvements to Enhance the Customer Experience

15 February 2022

RumbleOn, Inc. the nation's first technology-based omnichannel powersports platform, today unveiled a new unified management structure aimed at strengthening the customer experience and supporting future growth and drive long term improvements to the overall customer experience.

RumbleOn has promoted Lyle Kramper as National Senior Vice President of Retail and Kristopher Price as National Director of Manufacturer Relations. As National Senior Vice President of Retail, Mr. Kramper will oversee a slate of Regional Directors who will lead the daily operations of multiple facilities based primarily on geographic location. RumbleOn has a deep bench allowing for promotions from within the organization and these individuals have a proven track record in leading management roles with the company: Paul Griffith - Phoenix, AZ; Paul Langford - Dallas, TX; Christopher Rice - Las Vegas, NV; Christopher Chesnut - Tucson, AZ; and Scott Cheek - Ocala, FL.

Marshall Chesrown, RumbleOn’s Chairman and Chief Executive Officer said, “We are reimagining customer experience, building the future of powersports, and we need proven leaders at the helm. This organizational structure is well-aligned with our growth initiatives and provides a stable footing for our continued expansion. We are leveraging our tremendously talented team of tenured and motivated individuals to enhance the customer experience and drive efficiency across the organization.”

Said Kramper about his new leadership position, ”I am proud to step into my new position and play a meaningful role in the next chapter of RumbleOn’s evolution. Together, we are laser-focused on providing an unparalleled customer experience, both online and offline, and in my new position, that begins with working alongside our Regional Directors to share best practices in customer service and general operations to enhance the overall performance of our retail locations.”

RumbleOn also announced that RideNow’s co-founders, Mark Tkach and Bill Coulter, have stepped down from their positions with RumbleOn effective February 11, 2021. Subsequent to RumbleOn and RideNow’s business combination, which closed August 31, 2021, Mr. Tkach served as a director and RumbleOn’s Chief Operating Officer and Mr. Coulter served as Executive Vice Chairman of the Board. Peter Levy, RumbleOn’s President, has been appointed to succeed Mr. Tkach as RumbleOn’s Chief Operating Officer. Mr. Levy has been a member of RumbleOn’s senior management team since August of 2017 and was appointed to its Board of Directors in June of 2021.

About RumbleOn

RumbleOn, Inc. is the nation's first technology-based omnichannel powersports platform. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersport vehicles accessible to more people, in more places than ever before. To learn more please visit us online at

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Investor Relations:
Will Newell
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