Industry Press Releases

Riddell Launches Season Three of Smarter Football Program Offering New Equipment to Teams Advancing the Game

Thursday, Aug 03, 2017

Riddell kicked off season three of its Smarter Football program today, inviting teams to apply for an equipment grant by demonstrating their commitment to advancing the game of football. Future Hall of Fame quarterback and Riddell brand ambassador, Peyton Manning, will join Riddell in reviewing this year’s applicants and selecting the winning teams.

The Smarter Football program is a grassroots campaign that recognizes and rewards teams across the country for implementing ‘smarter’ tactics on and off the field. About 1,700 football programs across North America, from the youth level all the way up to semi-pro, have applied for an equipment grant through the initiative in its first two seasons.

“Our goal at Riddell is to challenge all members of the football community – including ourselves – to make smarter football part of their DNA,” said Riddell President and CEO Dan Arment. “Seeing this program’s success year after year proves that the future of football is promising, which fuels our motivation to keep innovating. We look forward to recognizing and supporting a new class of recipients this year who display the same dedication to evolving the game.”

Smarter Football can take shape in many ways. At its core, it reflects the collective football community’s pledge to advance the sport. How it manifests itself, however, can look different for everyone involved. For parents and administrators, it may mean more technologically advanced protective equipment. For players and coaches, it may mean optimizing strength training and more film study.

For Riddell, Smarter Football means leading innovation in product design and development to create more advanced protective technologies. This year, building upon the success of the Riddell SpeedFlex helmet, the company launched Riddell Precision-Fit, a state-of-the-art 3D head scanning process used to build a custom-fitting, player-specific helmet liner system that provides personalized protection. Riddell also introduced enhanced player management software for its InSite Impact Response System, which summarizes players’ on-field alerts and identifies training opportunities for athletes based on their impact profile.

“I’ve always valued preparation and information, both on and off the field,” said Peyton Manning. “I studied everything from the helmet I wore, to the tape I watched, to the plays I called to try to set myself and my team up for success. I am honored to have the opportunity to give back to the game I love and pay tribute to the players, coaches, parents and fans who share the same passion for the sport.”

This year’s program will continue to recognize and reward those at all levels of play who have taken steps towards improving and advancing the sport of football, especially when it comes to player safety and protection. Those interested in applying for a grant can visit The deadline for entries is August 31, 2017 and recipients will be announced shortly after the submission period closes. Anyone in the football community is invited to join the movement by following @RiddellSports on social media and sharing their own examples of #SmarterFootball.

About Riddell

Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at, like the Riddell Facebook page, or follow Riddell on Instagram and Twitter @RiddellSports.


Erin Griffin

Vice President of Marketing & Communications
(P) 224.585.5231
Cohn & Wolfe for Riddell
Brandan Orsatti

Vice President
(P) 212.798.9724

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