Industry Press Releases

Riddell Introduces New AMP Alternate Series

Thursday, Aug 22, 2019

Riddell, a leader in football innovation, today announced the launch of a new line of licensed collectible helmets, AMP Alternate, which is its latest series of officially licensed alternate designs. AMP Alternate is available mid-August through key retailers nationwide.

The AMP Alternate series consists of 31 NFL teams and select college teams in eye-catching and unique designs, which take the essence of each team’s logo and amplifies it to the max.

Distinctive, oversized decals are used on helmet shells with alternate, flat colors making AMP the boldest offering yet. AMP helmets are available in Riddell’s popular Speed Authentic, Speed Replica, and Speed Mini styles. The AMP Alternate is designed with football fans and collectors in mind offering a one-of-a-kind look that is sure to boost any collection.

“AMP Alternate helmets are a must-have for any memorabilia collection and a fun way to show your team pride in a new, eye-catching way,” said Michael Oller, Riddell’s Vice President of Consumer Products and Business Development. “Using matte, alternate colors and oversized decals, these helmets are unlike anything we’ve done before. They are going to look great on display and should really excite fans across the NFL and college football.”

Riddell is proud to serve as the NFL’s exclusive licensee for collectible football helmets. Prior to the AMP Alternate release, Riddell and the NFL collaborated on other alternate helmets including Chrome (2018), Blaze (2017) and Ice (2016). Riddell also works with retailers, individual NFL Clubs and colleges to create new helmet designs for collectibles and promotional usage.

About Riddell: Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at, like the Riddell Facebook page, or follow Riddell on Instagram and Twitter @RiddellSports.

For more information, please contact:
Justin Kenny, Communications Manager, Riddell
224.585.5253 |



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