Otro Capital Welcomes New Strategic Investors Into Its €200 Million Investment in Formula 1 Team, Alpine Racing Ltd

18 October 2023

On June 26, 2023, Otro Capital announced a €200 million strategic investment in Alpine Racing Ltd. the Formula 1 team backed by the Renault Group.

Today, Otro Capital announced the addition of some of the top professionals in the sports industry into its investment group in Alpine F1:

- Patrick Mahomes, Kansas City Chiefs quarterback, two-time NFL MVP and two-time Super Bowl MVP.
- Travis Kelce, Kansas City Chiefs tight-end, eight-time consecutive NFL Pro-Bowl and two-time Super Bowl champion.
- Rory McIlroy, four-time golf major championship winner and currently ranked #2 in the world. Rory invested through Symphony Ventures Capital, a partnership that supports innovative companies in healthcare, technology, and sports.
- Anthony Joshua, Olympic boxing gold medalist and two-time former unified world heavyweight champion.
- Trent Alexander-Arnold, England international soccer player, Champion’s League Champion, and Premier League Champion with Liverpool F.C. (UK).
- Juan Mata, professional football player, World and Euro Cup winner with the Spanish National team. Ex-Manchester United and Chelsea legend. Co-Founder of the organization, Common Goal.
- Roger Ehrenberg, founder of Eberg Capital, investor in the Miami Marlins and Real Salt Lake.

The addition of these championship winning international athletes and sports investors will bolster Otro Capital’s strategic partnership with Alpine F1, combining premium expertise across different areas of the sports ecosystem and driving Alpine F1’s reach to a world of new fans.

The new investors will help drive global awareness for Alpine F1 and will further complement Otro Capital’s contributions in areas such as media, sponsorship, ticketing, hospitality, commercial rights management, licensing and merchandising.

Otro Capital is excited to welcome these new strategic partners into its existing group of premiere investors in Alpine F1, which includes RedBird Capital Partners, Maximum Effort Investments, the Huntsman Family and Main Street Advisors.

Alec Scheiner, Otro Capital: “We are honored at Otro Capital to be joined by this particular group of investors into our Alpine F1 investment in partnership with RedBird Capital Partners and Maximum Effort Investments. These are best in class investors, athletes, entertainers and entrepreneurs and they are all committed to elevating the Alpine F1 team.”

Patrick Mahomes: “I’ve always had a passion for all sports. The opportunity to lead an investor group with Travis in Alpine F1 alongside Otro Capital was one I couldn’t pass up. It’s an exciting time for the sport and this is an opportunity to bring our shared values to the world stage. I’m looking forward to being a part of its growth.”

Travis Kelce: “I am thrilled to lead an investor group and join forces with Patrick and the team at Otro Capital on this exciting venture with Alpine F1. Our shared passion for excellence and innovation forms the cornerstone of this partnership. It’s about being able to contribute to a sport that demands precision, teamwork, and relentless pursuit of success. I am looking forward to this new chapter and can’t wait to see what we achieve together.”

Rory McIlroy: “Passion for excellence on the golf course has led me to admire the same pursuit in Formula 1. Partnering with Otro Capital in Alpine F1 is an exhilarating venture that unites my love for sports, competition, and the relentless drive to be the best.”

Anthony Joshua: “The chance to strategically invest with Otro Capital in Alpine was an opportunity I couldn’t ignore. The heritage of the team, mixed with the global growth of Formula 1 as a sport and brand made this a very serious proposition. I am excited to start this journey with Otro and a great group of fellow investors and hope to help the team achieve its full potential.”

Trent Alexander-Arnold: “I’m excited to be joining Otro Capital’s group as an investor into Alpine F1 along with my brother Tyler. Having been to Formula 1 races as a fan, I love the high-pressure environment of the paddock and I’ve seen firsthand how incredibly impressive the Alpine team is. Our shared goal as an investment group is to help contribute to its continued success on the grid, at a time when F1 is facing incredible growth as a sport. As a footballer, I understand the importance of teamwork, innovation and determination in achieving goals.”

Juan Mata: “Joining Forces with Otro Capital in this investment in Alpine F1 is a unique opportunity for me. I am a big believer in the growth of the sport and confident that Alpine is the right team to partner with. Their history as a team combined with the commercial and industry expertise of Otro Capital make the perfect combination for success.”

Roger Ehrenberg, Eberg Capital: “Eberg Capital couldn't be more excited to be working with Otro on such an exciting project. Having spent more than two years evaluating options for getting on the grid, the Alpine Racing team in conjunction with Otro's strategic investor group represents a compelling opportunity. Eberg sees this partnership as the vehicle for best leveraging its strengths for the benefit of Alpine Racing and the broader F1 ecosystem.”

About Other Capital

Otro Capital is an operator-founded private investment firm focused on sports, media, gaming, and entertainment, targeting under-monetized and often under-valued assets, and works in partnership with RedBird Capital. The Otro team, led by Alec Scheiner, Brent Stehlik, Niraj Shah, and Isaac Halyard, has operated and invested in the sports ecosystem for the last twenty-five years. Otro targets investments that share three common factors (i) a differentiated access via a network of sports operators and owners, (ii) valuable intellectual property and (iii) an ability to add value via company building experience and direct operational expertise.

For more information, please go to www.otrocapital.com

Investor Relations and Press:

Other Capital
Ben Sosenko
[email protected]

Patrick Mahomes
Jacquelyn Dahl
[email protected]

Travis Kelce
Pia Malihi
[email protected]

Rory McIlroy
Aileen Gaskin
[email protected]

Anthony Joshua
Andy Bell
[email protected]

Trent Alexander-Arnold
Tyler Alexander-Arnold
[email protected]

Juan Mata
Nacho Silvan
[email protected]

Roger Ehrenberg
Jen Lynch
[email protected]