NTT will bring the technology and experience of the world's first connected stadium to the Women's Tour de France

30 June 2022

NTT Ltd. , a premier IT infrastructure and services company, is harnessing technology and innovation to simultaneously enhance the Tour de France and Ladies Tour de France fan experience.

The 2022 Tour de France, which will feature its first women's race, is scheduled to fire on the Champs-Élysées on July 24, 2022 - before the men's race that day ends. The women's race will feature 24 teams (6 drivers each) and will conclude on July 31, 2022 at La Super Planche des Belles Filles. NTT has been the official technical partner of the Tour de France for the past eight years.

At a time when interest in women's cycling is on the rise, NTT is bringing technologies such as real-time rider tracking, Race Center and predictive modeling strategies to the race for the first time, allowing fans to watch the race even more This wonderful event is in full bloom. Predictive models also include @letourdata , a data-driven content pipeline that helps deliver on-court tidbits via social media and broadcast. Driver and team profile displays will generate unique insights into the female pro drivers/teams on the track.

In addition to this, NTT and the Amory Sports Organization (ASO) will offer a range of new and upgraded digital experiences to engage fans around the world, whether they are at home or at the track. These experiences include.

  • Digital Human : NTT has developed an interactive self-service kiosk unit featuring a lifelike virtual human generated by artificial intelligence who is trained on relevant competition and travel information. The technology will be deployed in the official fan shop of the Grand Depart at the start of the Copenhagen Tour de France and in NTT's Technical Trucks at the finish of each stage.
  • Upgraded Digital Doppelganger: Last year, NTT created a digital doppelganger for the event, giving staff instant visibility and ultimately streamlining operations to ensure game continuity and adaptability. This year, the technology has enhanced connectivity, delivering smarter event operations, helping to make faster, more informed decisions in a highly complex and changing environment.
  • Partnership with Strava : NTT's live reporting channel @letourdata has partnered with Strava to provide real-time comparisons between amateurs, pros and hill climbers (or known fastest times) during races via social media and The broadcast airs instantly.

Michele McGuire, Vice President, European Managed Service Delivery, NTT Ltd. said: "Women's cycling is on the rise. We saw more than 30 million TV viewers for the 2020 La Course by Le Tour de France avec FDJ competition. Against this backdrop, we Very proud to continue to help women’s cycling grow its fan base and be part of this historic milestone. There is still a lot of work to be done to achieve gender equality in cycling; but we will do our best with great enthusiasm Make the sport more accessible. With our technology, we can make the sport more accessible to fans.”

McGuire added: “When it comes to technology, both races are highly dynamic and require real-time information to ensure a smooth run of events, while providing more information and engaging fans. NTT’s full stack The innovative solutions and expertise will continue to help ASO transform this prestigious event.”

Julien Goupil, Director of Media and Partnerships at ASO, said: “ASO is proud to launch the Women’s Tour de France and to have the support of an important technology partner like NTT. Our partnership with NTT brings fans closer to the event. 2022 is a momentous year for women’s cycling and fans around the world are very excited to witness the inaugural Women’s Tour de France.”

As the official technical partner of the Women's Tour de France, NTT will now support four ASO women's events, including the Paris-Roubaix Femmes avec Zwift, the Sword of Wallonia Women's Group (Flèche Wallonne Femmes) and Liège-Bastogne-Liège Femmes Women's Group (Liège-Bastogne-Liège Femmes). For more information on how NTT supports ASO, please visit: https://services.global.ntt/tourdefrance

Follow @letourdata on Twitter and check out NTT's match predictions using #NTTPredictor.

Finish

About Amory Sports

Amory Sports is the company that owns, designs and hosts top international sporting events. The company specializes in outdoor events and has in-house knowledge related to the organization, media and sales of sporting events. ASO hosts various competitions 250 days a year, including 90 events in 30 countries. ASO participates in 5 major events, including the Tour de France, Dhaka Rally, Schneider Electric Paris Marathon, French Ladies Golf Open, and Regatta, and produces and publishes promotional images for the prestigious events. Amaury Sports is a subsidiary of the Amaury Group. The Amory Group is a media and sports group owned by L'Équipe.

About NTT Ltd.

NTT Ltd. is a premier IT infrastructure and services company. With revenues in excess of $10 billion, the company operates in more than 200 countries and territories, serving 5,000 customers in a variety of industries. Through technology and innovation, we are committed to shaping a secure, connected future and empowering employees, customers and communities. We lay the foundation for enterprises' network ecosystems from edge to cloud, simplifying the complexity of their workloads in multi-cloud environments and innovating at the edge of their IT environments, where network, cloud and applications converge . We support enterprises with platform-delivered infrastructure services as we move toward a "software-defined future." As part of the multinational NTT Corporation, we serve 65% of the Fortune Global 500 and 80% of the Fortune Global 100. Our mission is to shape the connected future.

Please visit our website: services.global.ntt

The original version is available on businesswire.com: https://www.businesswire.com/news/home/20220627005681/en/

Disclaimer: The original version of this announcement is the official authorized version. The translation is for convenience only. Please refer to the original version. The original version is the only legally binding version.

Contacts
Media enquiries:

Tour de France - www.letour.fr
Fabrice Tiano
[email protected] - +33(0)6.33.86.28.64 Tour de France

Ladies - www.letourfemmes.fr
Thida Vuillaume
[email protected] - +33(0)6.40.29.69.26

Hotwire (on behalf of NTT Ltd.)
Hannah Lock
[email protected]

 

Source:businesswire.com