New Sports Business Media Platform "Sportico" Broadens Penske Media Digital Portfolio

3 April 2020

Penske Media Corporation (PMC) announced its strategic investment into the sports business industry with the launch of Sportico, a high-quality digital content platform providing fair and dynamic sports industry news, data, information, strategies, leadership, insight and live media. The company, whose name Sportico is a portmanteau linking "sport" and "company," plans to become the global media and publishing leader in the business of sports.

Sportico will leverage PMC's industry leading infrastructure and best practices for digital publishing, news gathering, research, data, live media and events.

"We are truly excited about becoming the preeminent information destination for the $500 billion sports industry," said PMC Chairman and CEO Jay Penske. "This launch is consistent with Penske Media Corporation's long record of success in business to business and consumer publishing ventures. Sports enables us to complement our technology, entertainment, art, music, fashion, media and lifestyle properties."

Heading the venture as President and CEO will be veteran sports and entertainment executive Dick Glover. Joining Glover will be award-winning sports business reporter Scott Soshnick, who will serve as the platform's Editor-in-Chief and Head of Content.

Penske added, "There couldn't be a better team than Dick and Scott to launch Sportico and provide the leadership needed to create a successful digital media business. The strength of PMC's financial standing allows us to be in perfect position to launch and rapidly expand this new venture at this unique time."

Glover's background includes three decades' experience in senior level positions at global brands such as ESPN, ABC, The Walt Disney Company and Nascar. He was Executive Vice President, Internet and New Media, for Walt Disney managing ABC and ESPN's Internet businesses including,, and Prior to that, he served as EVP, Content at ESPN, overseeing its domestic programming and rights acquisitions across all ESPN networks and platforms launching and managing and ESPN The Magazine as well as supervising ESPN's retail, licensing and out of home businesses. In addition, he served as NASCAR's VP of Broadcasting and New Media, where he collaborated with Judd Apatow, Will Ferrell and Adam McKay to produce the comedy "Talladega Nights."  Glover's success with start-ups, entertainment and production is highlighted by his recent years as the founding President and CEO of the popular comedy digital platform Funny or Die and President and CEO of Mandalay Sports Media.

"I am honored to have the opportunity of joining one of the world's leading digital media and information services company and launch Sportico to the sports business industry," said Glover. "Having the ability to work side by side with Scott and the Penske team will allow us to create a first-class operation and build a successful business."

Soshnick, who has spent the past 27 years at Bloomberg News, has established himself as the one of the nation's leading and most respected sports business reporters. Most recently, he was responsible for spearheading Bloomberg's sports business coverage and co-hosted a Business of Sports radio show and self-created podcast. During his tenure, Scott has built close relationships with some of the most powerful "players" in the sports industry. In addition to his reporting, Soshnick was intricately involved in the creation and execution of Bloomberg's power lunch series that featured commissioners, owners, media executives, bankers, attorneys, investors and more. He began his career as an associate producer at WFAN radio in New York.

"It is a privilege to join Dick and the Penske team to launch a dynamic platform like Sportico," said Soshnick. "With our commitment to hiring the world's best and most established content creators who will offer first class journalism, unique insight, and breaking news, the product will undoubtedly differentiate itself as a dependable and authoritative sports business news source."

About Sportico
Sportico, a high-quality digital content platform providing fair and dynamic sports industry news, data, information, strategies, leadership, insight and live media, is set to launch in 2020. The brand, whose name Sportico is a portmanteau linking "sport" and "company," aims to be the global media and publishing leader in the business of sports. With offices in New York and Los Angeles and reporters throughout the world, Sportico is committed to providing breaking news covered by the world's top journalists. Sportico is owned by Penske Media Corporation and run by President and CEO Dick Glover along with Editor in Chief and Head of Content Scott Soshnick. To learn more, visit

About PMC
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 240 million and empowers more than 1 million global CEOs, executives, and thought-leaders in business markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today's technology, entertainment, retail, fashion, beauty, art and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 12 countries worldwide, Penske Media is the way global business leaders and influencers are informed, connected, and inspired. To learn more about PMC and its constellation of iconic brands, please visit