MaximBet Launches MaximBet Play, First-Ever Free-to-Play App

22 December 2021

MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand, today announced the launch of its first-ever free-to-play platform, MaximBet Play. Developed in partnership with leading free-to-play provider Splash Tech, the new MaximBet Play app now gives sports fans nationwide access to the unmatched gaming experience and epic prizes they’ve come to expect from MaximBet, absolutely free.

To celebrate the kickoff of MaximBet Play, MaximBet is rolling out an epic free-to-play promotion in time for one of the biggest sporting events of the holidays – college bowl season. The MaximBet Play “Crystal Bowl” game will challenge fans to correctly predict the result of 25 college bowl games beginning December 28, along with some of the most popular and entertaining prop bets around those games. The campaign ends with the national championship game on January 10 with users competing for a chance to win a portion of a guaranteed $10,000 prize pool.

“There is nothing better than college football bowl season and MaximBet is taking things to a whole new level this year with the launch of MaximBet Play and our Crystal Bowl game,” said Josh Littin, Chief Product Officer, MaximBet. “Our new free-to-play app is going to bring the full MaximBet experience to college football fans everywhere, and they will lose their minds when they see all we have to offer. The launch allows our brand to reach fans in markets we are not yet live in as well as the broader sports community across the country.”

In addition to Crystal Bowl, MaximBet Play users will be able to make free picks on hundreds of contests across all of the action during holiday season. Every day they will find more contests to play with the ability to earn points towards leaderboards with guaranteed prize pools. MaximBet Play will ultimately be about offering more than just cash rewards, with prizes ranging from luxury goods all the way to money-can’t-buy experiences, such as the exclusive MaximBet Big Game Party in LA in February.

“Splash Tech and MaximBet both believe in delivering the best gaming experience possible,” said Adam Wilson, CEO of Splash Tech. “We think sports fans will agree MaximBet Play is everything they’ve been looking for in a free-to-play platform. Nobody is more focused on the user experience than MaximBet, and MaximBet Play offers the best bets on the biggest games with the coolest prizes, absolutely free.”

The launch of MaximBet Play caps off a remarkable first year for MaximBet, which took the sports betting community by storm with its unheard of fan experiences and prizes that only MaximBet can offer. From exclusive concerts and insane real-world experiences to eye-popping payouts, MaximBet has experienced double digit handle growth each month since launch. MaximBet Play is just a taste of what’s to come as MaximBet continues to bring the best sports betting platform in the world to fans across North America.

As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly. For the latest news on MaximBet, follow on Twitter at MaximBetUSA.

About MaximBet
MaximBet is an immersive entertainment and lifestyle experience, bringing the best in online betting and the coolest real-world experiences all onto one platform. MaximBet will give players incredible real life and virtual access to celebrities, athletes and influencers, and let guests truly live the Maxim lifestyle wherever they live and play. MaximBet is an Approved Gaming Operator of Major League Baseball (MLB) and the National Basketball Association (NBA).

About Splash Tech
Splash Tech creates market leading, highly engaging free to play (FTP) daily retention games which help global sportsbook operators and iGaming companies to build their brands, showcase their customer experiences, acquire new customers inexpensively and retain them existing customers for longer.
Splash Tech’s founder Adam Wilson previously created the award winning sportsbook Bookee. As such Splash Tech can help betting companies to manage the interplay between the FTP and Real Money interfaces, while ensuring the FTP experiences it creates reinforce customers’ brands - supporting a smooth transition to real-money betting when the time is right.

Jason Michael