Majestic Athletic and Liverpool Football Club announce a global apparel partnership bringing together two of the world's leading brands in sport. As part of the deal, Majestic receives a global license to design, manufacture, and distribute a broad assortment of men's, women's, and youth fanwear across most retail channels of distribution.
This collaboration marks a milestone for Majestic Athletic and represents the beginning of its global football journey with one of the most storied football clubs in the world – Liverpool FC. In addition to employing its already developed international footprint and capabilities, Majestic will have robust resources available through its $12.3 billion dollar parent company, VF Corporation.
"As a global sports apparel leader, Majestic prides itself on a singular focus of the licensed business. This uninhibited approach helps us optimize results for all of our sports teams and their legion of fans," says Jim Pisani, Majestic Athletic President, "Our partnership with Liverpool FC, a football institution and celebrated global brand, is the perfect marriage between two high performers cut from the same cloth. I am 100% confident that our crave-able product, service excellence, and retail proficiency will score many goals with the hundreds of millions of Liverpool FC fans across the world."
Billy Hogan, Chief Commercial Officer, Liverpool FC, said: "We're delighted to have Majestic Athletic, one of the world's leading licensed sports companies, as our new partner. I'm sure that fans across the world will embrace the new innovative products designed by Majestic."
ABOUT MAJESTIC ATHLETIC
Majestic Athletic designs, markets and manufactures performance athletic apparel, team uniforms, outerwear and licensed athletic wear. Majestic is the official on-field uniform of Major League Baseball and is also licensed by the Major League Baseball Players Association (MLBPA), National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and Collegiate Licensing Company (CLC). For more information on Majestic Athletic visit: www.majesticathletic.com.
ABOUT LIVERPOOL FOOTBALL CLUB
Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business In The Community.
Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.