Louisville Cardinals, The Libman Company Announce Multi-Year Extension with Primary Presence During Basketball Season

23 November 2020

Louisville Sports Properties, on behalf of the University of Louisville, announced an extended relationship with The Libman Company, a family-owned business that has been making quality cleaning tools since 1896.

The multi-year extension marks a continued relationship between the Cardinals and Libman. Concurrent with the upcoming 2020-21 collegiate athletics season, The Libman Company will own the designation of “Official Hardwood Floor Care Provider of the Louisville Cardinals”. The brand also will have a significant presence at KFC Yum! Center during the basketball season.

“We’re thrilled to be aligning our brand with the Louisville Cardinals, one of the most respected athletics programs in the country,” said The Libman Company President Andrew Libman. “We take pride in the quality of our products, and we know college athletics is a smart avenue for amplifying Libman’s visibility.”

The Cardinals’ relationship with Libman was secured by Louisville Sports Properties, the locally based Learfield/IMG College team, which is dedicated to Louisville.

“We’re thrilled to extend our Partnership with The Libman Company. Aligning Card Nation with one of the premier brands in the cleaning industry is very exciting as we look towards the future. ” said Jason Sucher, Director of Business Development for Louisville Sports Properties.

The Libman Company, the leading brand of cleaning tools, manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman has partnered with a number of NBA franchises, NCAA institutions and NCAA conferences. For more information about the Libman Company, please visit http://www.libman.com.


Source: prweb.com