Licensed Football Merchandise Market in Italy | Apparel and Footwear Segment to Provide Maximum Opportunities Through 2024 | Technavio

7 November 2020

Technavio has been monitoring the licensed football merchandise market and it is poised to grow by USD 65.29 million during 2020-2024, progressing at a CAGR of almost 2% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Download a Free Sample Report on COVID-19

Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the licensed football merchandise market. The market growth in 2020 is likely to Decrease compared to market growth in 2019.

Frequently Asked Questions:

  • Based on segmentation by Product, which is the leading segment in the market?
  • Apparel and footwear.
  • What are the major trends in the market?
  • Growing number of partnership agreements between merchandisers and clubs.
  • At what rate is the market projected to grow?
  • The market is projected to grow at a CAGR of almost 2% during 2020-2024.
  • Who are the top players in the market?
  • adidas AG, BASICNET Spa, Errea Sport Spa, Frankie Garage, GIVOVA, JOMA SPORT SA, LCS INTERNATIONAL SAS, MACRON SPA, Nike Inc., and PUMA SE are the top players in the market.
  • What are the key market drivers and challenges?

The market is driven by product promotion through endorsements. However, growth in counterfeiting activities might hamper market growth.
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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. adidas AG, BASICNET Spa, Errea Sport Spa, Frankie Garage, GIVOVA, JOMA SPORT SA, LCS INTERNATIONAL SAS, MACRON SPA, Nike Inc., and PUMA SE are some of the major market participants. Although the product promotion through endorsements will offer immense growth opportunities, growth in counterfeiting activities is likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this licensed football merchandise market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Licensed Football Merchandise Market 2020-2024: Segmentation

Licensed Football Merchandise Market is segmented as below:


  • Apparel And Footwear
  • Accessories
  • Others

Distribution channel

  • Offline
  • Online

To learn more about the global trends impacting the future of market research, download a free sample:

Licensed Football Merchandise Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The licensed football merchandise market report covers the following areas:

  • Licensed Football Merchandise Market Size
  • Licensed Football Merchandise Market Trends
  • Licensed Football Merchandise Market Industry Analysis

This study identifies a growing number of partnership agreements between merchandisers and clubs as one of the prime reasons driving the Licensed Football Merchandise Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Licensed Football Merchandise Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist licensed football merchandise market growth during the next five years
  • Estimation of the licensed football merchandise market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the licensed football merchandise market
  • Analysis of the market’s competitive landscape and detailed information on vendors

Comprehensive details of factors that will challenge the growth of licensed football merchandise market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Apparel and footwear - Market size and forecast 2019-2024
  • Accessories - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Product
  • Market Segmentation by Distribution channel

Market segments

  • Comparison by Distribution channel
  • Offline - Market size and forecast 2019-2024
  • Online - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer landscape

  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption
  • Competitive Scenario

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • adidas AG
  • Errea Sport Spa
  • Frankie Garage
  • Nike Inc.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

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