JTB and MLB sign international partnership

29 January 2024

JTB Corporation today announced that it has entered into an international partnership with Major League Baseball (“MLB”). First, we will be offering an exclusive hospitality package for the opening game of the Soul Series between the Los Angeles Dodgers and the San Diego Padres. His two-game series, to be played on March 20th and 21st at Gocheok Sky Dome in Seoul, will be the Dodgers debut for Shohei Ohtani and Yoshinobu Yamamoto.

As an official partner of the MLB World Tour, JTB will provide World Tour hospitality packages (*), including the Seoul Series and London Series, to fans around the world outside of the United States. JTB also plans to offer Asian fans a hospitality package that includes MLB regular season tickets, combined with travel products to the United States.
*Hospitality package: A package that combines a match ticket with hospitality services such as food, drinks, and experiences.

Comment from Eijiro Yamakita, JTB Representative Director, President and Executive Officer:

“Last year, 2023, was a year in which we overcame the challenges caused by the pandemic and saw a dramatic increase in demand for travel and events around the world.Under these circumstances, people are even more interested in the emotional experiences that can only be experienced on the spot. I think it will garner a lot of interest. MLB's commitment to delivering the wonderful experience of watching baseball to people around the world is reflected in our brand slogan, ``Always by your side.'' ” and I was deeply impressed. We will use our strong global network, knowledge, and hospitality to create opportunities for people to enjoy baseball.”

Comment from MLB Deputy Commissioner Business & Media Noah Garden:

“As MLB has grown in international popularity over the past decade, we have continued to focus on the development and growth of baseball overseas. We need a valued business partner who shares our passion and can work closely with us to continue growing the number of baseball fans overseas. We believe JTB can provide that critical support and look forward to working with them on our world JTB, which operates businesses all over the world, opened an office in New York 60 years ago, and with the liberalization of overseas travel in Japan, has handled many overseas trips and has maintained its position as one of Asia's leading travel companies. I have made it my thing.

In recent years, we have built relationships with many major league teams while helping many Japanese baseball fans visit the United States and Canada to support Japanese players in the MLB.tour. Masu."

  • About Major League Baseball

Major League Baseball (MLB) is the premier professional baseball organization, consisting of 30 member clubs in the United States and Canada, and is the oldest professional sports league in the United States. Led by Commissioner Robert D. Manfred Jr., MLB is committed to perpetuating the important role of sports in society in the United States, Canada and elsewhere, fulfilling its social responsibilities and improving baseball's business, marketing and community relations. We continue to work hard to spread our involvement around the world. MLB currently has an unrivaled record balance of strength while continuing to expand its global reach through programming and content to fans around the world. We have broken records in terms of number of views and viewing time. With the continued success of MLB Network and the MLB Digital Platform, MLB continues to take on new challenges to bring America's national sport, baseball, to fans around the world. (For more information about Major League Baseball: www.MLB.com )

  • About JTB

JTB has 159 bases in 35 countries and regions around the world, and handles overseas travel not only from Japan but also from other countries and regions around the world. In recent years, JTB has been focusing on developing its sports hospitality business, and by leveraging Japan's strength in hospitality and strong collaboration between its overseas base network, it provides detailed services to many customers, including corporations. Through this partnership with MLB, JTB will work together as a group to make the Major League Baseball hospitality package an irreplaceable experience for our customers. (Company information: www.jtbcorp.jp/jp/ )


For inquiries from the press,
JTB Public Relations Office TEL: 03-5796-5833 (Tokyo)