JD Sports and Jordan Brand to Host In-Store Event During All-Star Weekend 2024

15 February 2024

On Friday, February 16, premium sports-fashion retailer JD Sports and the iconic Jordan Brand will kick off a three-day expression of style, hoops, community and gaming with a brand new in-store experience in celebration of All-Star Weekend.

Located in the heart of downtown Indianapolis at Circle Centre Mall, JD and Jordan Brand will welcome visitors of the star-studded weekend to their special co-branded store as they create an unforgettable destination for shopping and activities.

“This is an incredible moment for JD and Jordan Brand to come together and offer a unique physical retail experience, while showcasing exclusive products and opportunities for our shoppers and visitors of All-Star,” said Mike Grimes, Senior Vice President and Chief Marketing Officer at JD Sports. “With our US office based in Indianapolis, hosting these events for the local community in our own backyard is a great opportunity to showcase who we are and how we come to life with our partners.”

Alongside opportunities to shop the latest Jordan Brand product, the brands will utilize JD’s membership community, “STATUS,” to provide event access throughout the weekend, including a special in-store recording of its “Community Voices” series on Friday. Community Voices serves as JD’s platform for change and dedicates avenues of visibility for important voices and provides education and funding. Friday’s recording, which will go live on the company’s Instagram (@jdsportsUS) later that day, is open to the media and will feature Jordan Brand athlete Jaime Jaquez Jr. and DJ Ria, as well as include a donation to their selected charity, The Jaquez Family Scholarship - UCLA Latino Alumni Association.

Additional appearances from Jordan Brand athletes, live DJ sets, photo booth activities and more will continue throughout the weekend. All the action can be followed on the company’s Instagram.


WHEN: Friday, February 16, 3 PM - 4 PM ET

  • Capture photos and video of JD’s Community Voices filming from 3 PM - 4 PM (times approximate).
  • Continued in-store activations will be open to the public from 8 AM - 12 AM ET, Friday through Sunday.
  • Good views of in-store designs, activities and customer interactions.

WHERE: Circle Centre Mall

  • 49 W Maryland St, Indianapolis, IN 46204
  • Store located on Level 3


JD Sports is a pinnacle sports-fashion retailer that offers the latest and greatest footwear and apparel from top brands that deliver performance, style and comfort to fit a global lifestyle. JD Sports operates more than 200 stores throughout the United States. Shop online at www.jdsports.com and stay up-to-date with all things JD Sports, including store openings, by following the company’s Instagram, X, Facebook and YouTube accounts.

Becca DuPont