Improbubble Develops New Major League Baseball Virtual Ballpark to Be Available During Corona-Sponsored MLB All-Star Celebrity Softball Game

6 July 2023

Improvable has announced that it has developed a new virtual ballpark for Major League Baseball. Powered by the company's "Morpheus" technology and developed within the M² network, MLB virtual ballparks will bring baseball fans together and interact. It has achieved a general scale for a baseball game, and is the first service to provide a sports experience with such large-scale interaction.

MLB Virtual Ballparks are designed to be highly accessible, allowing baseball fans to connect directly through and experience the game together. All you need is an internet connection.

“ MLB has proven time and time again to be a thought leader and a pioneer in leveraging digital technology to increase fan engagement,” said Lincoln Warren, CTO of Improvable . increase. “ We are excited to partner with MLB to bring baseball fans around the world his virtual ballpark so that fans can deepen their love for baseball, live up to their passion and celebrate the sport in an authentic way. ."

“ As we continue to prioritize and enhance the MLB fan experience with innovative technology, this new virtual ballpark will be the perfect testing ground for fans in our league and around the world,” said Deputy Executive Vice President of Media & Business Development at MLB . Director Kenny Gersh said. “ In working closely with Improvable, we took what baseball fans know and love about their unique ballpark experience and connected it to an accessible virtual world. Not everyone has the chance to enjoy the ballpark experience, but now we can offer it to anyone with an internet connection, wherever they are. ”

Herman Narula, Founder and CEO of Improbable, said: “ Sports and culture have emerged as pioneers of exploration to create use cases for virtual worlds and the metaverse, driven by expertise in creating engaging experiences and a deep understanding of community expectations and trends. Understood, the development of a virtual ballpark for MLB, the world's oldest professional sports league, fills us with great pride and M²'s approach to ownership and interoperability will establish and operate virtual worlds autonomously while creating and selling sophisticated digital assets, while helping content creators enjoy the potential to share their creations across multiple virtual environments, resulting in a richer experience and efficiency. I strongly believe that we will achieve a format that is reasonable. ”

MLB's virtual ballpark will benefit from industry-leading scale, bandwidth and rendering enabled by Morpheus. Other features include supporting social connections through natural voice chat between users, baseball-themed entertainment, one-click registration with cloud streaming regardless of device, and advanced interaction with other metaverses within M². It has features such as operability.

About Improvable

Improvable is a Metaverse technology company that has been at the forefront of building virtual worlds for over a decade, for games and entertainment companies, as well as public institutions. We believe the Metaverse is an opportunity for communities to connect and interact on a larger scale, potentially having a positive social, economic and political impact on the real world.

The official version of this press release is the original language version. Translated versions are provided for the convenience of the reader only and have no legal effect. When using the translated language version as a document, please check it against the original language version, which is the only legally valid version.

[email protected]
[email protected]

David Hochman or Jenn Alvarez, Major League Baseball, (212) 931-7878