Homestand Sports Launches Free-to-play 4-4-2 Picks for English Premier League Fans

16 August 2023

Homestand Sports, the consumer media division of Parleh Media Group, today announced the launch of 4-4-2 Picks, a new, free-to-play picks contest throughout the 2023-24 English Premier League soccer season.

Canadian-owned NorthStar Gaming, which operates NorthStar Bets, is partnering with Homestand on the initiative and will be the contest’s official prize supplier.

Fans across Canada (excluding Quebec) of England’s top football league can access the game now at 442picks.ca. For each match this season, fans are asked to predict one of three outcomes: home win, away win, or draw.

Fans will be awarded points based on correct picks, with monthly prizes awarded to top points earners. If a fan correctly picks every match's result in a given month, they are eligible to win $250,000.

"4-4-2 Picks will offer fans an engaging and easy-to-play game that rewards the most astute prognosticators throughout the EPL season,” said Mark Silver, Chief Executive Officer of Homestand Sports. “The predictor contest is the perfect pairing for the picks that legendary Canadian footy pundit James Sharman will give fans during his Room 4-4-2 segments on the Homestand Sports channel.”

Throughout the season, Homestand will support the contest with original content across its platforms.

“Canadian soccer fans are among the most knowledgeable and passionate followers of the Premiership around the world,” said Sharman, also Head of Soccer Content/Executive Producer for Homestand Sports. “4-4-2 Picks provides another avenue for footy fans to cheer on their favourite teams and players across the pond.”

4-4-2 Picks also advances NorthStar Gaming’s position as a convergence leader in media and regulated online sports wagering across Canada. NorthStar will have broadcast exposure during Room 4-4-2 segments, and brand integration across Homestand's content channels.

"We’re thrilled to be teaming up with our partners at Homestand Sports to support this unique and highly engaging initiative," said Michael Moskowitz, CEO of NorthStar Gaming. “Producing captivating multi-platform sports content continues to help differentiate NorthStar Gaming in the market.

“4-4-2 Picks is a natural extension of this philosophy as it will create new opportunities for fan engagement and excitement throughout the season. We look forward to it deepening our growing relationship with soccer fans across the country.”

Contacts
Homestand Sports:
Steve McAllister
[email protected]

NorthStar Gaming:
Dante Andersen
VP of Marketing
[email protected]

 

Source: businesswire.com