Hang Media Announces Partnership With Toyota To Offer A Grand New And Connected Way To Watch The Hbcu Ny Classic From Metlife Stadium

15 September 2023

Toyota, with its much-anticipated 2024 Grand Highlander SUV promising "the best views from every row," is set to provide fans with an unparalleled viewing experience as Morehouse College takes on Albany State University in the 2nd annual HBCU NY Classic football game at MetLife Stadium on Saturday, September 16th. In collaboration with HANG, a leading fan-athlete community, Toyota will host a virtual watch party where fans can interact with athletes and celebrities in a video chat room while enjoying the game on TV.

This exciting event will feature Howard University Class of '22 graduate and multiple Emmy nominee Anthony Anderson, alongside Morehouse alumni Isaac Keys, the actor and former NFL star, and Edwin Moses, the renowned track and field champion, all watching the game from a Toyota suite at the stadium.

Anthony Anderson will also have the honor of flipping the coin to kick off the game, which Toyota is sponsoring for the second consecutive year. Following the coin toss, he will join fellow alumni in a skybox for what will be his fourth HANG party, having previously participated in two HBCU Celebration Bowl HANG events and the Kentucky Derby. Isaac Keys, a former linebacker, will showcase the spacious 2024 Grand Highlander at Toyota's pre-game YardFest at MetLife Stadium.

In addition to the in-person presence at the game, virtual attendees will include HBCU legend Aeneas Williams (NFL Hall of Famer and Southern University alum), as well as current NFL standouts Grover Stewart (Indianapolis Colts defensive tackle and Albany State graduate), Joshua Williams (Kansas City Chiefs cornerback and Fayetteville State alum), and University of Arkansas at Pine Bluff graduates Terron Armstead (Miami Dolphins four-time Pro Bowl left tackle) and his protégé, Mark Evans II (New Orleans Saints rookie offensive tackle).

The HANG platform expects to draw hundreds of thousands of HBCU supporters, who can participate on camera, engage in text threads, or watch the live stream on YouTube, Facebook Live, or Twitch.

William Moore, VP/Media Director with Burrell Communications Group, expressed the synergy between Toyota and HANG, noting that HANG watch parties create a comfortable space for families to enjoy an amazing experience, much like the new Grand Highlander itself. This virtual HBCU "family reunion" allows alumni, students, and parents nationwide to partake in the HBCU NY Classic, interact with legendary classmates and heroes, and explore the Grand Highlander's ample space.

Jon Klein, HANG's co-founder and CEO, and former president of CNN/US, emphasized HANG's unique ability to connect athletes, fans, and brands directly through the power of love fans' love for their teams and favorite players, athletes' desire to reveal their authentic selves, and everyone's love for products that enhance their lives with ease and enjoyment.


Source: prnewswire.com