Greenberg Traurig Represents Allegiant in Stadium Naming Rights Deal in Las Vegas

24 September 2020

As football season kicks off, the newly-constructed stadium in Las Vegas now has the city’s hometown airline, Allegiant, emblazoned on the side. Global law firm Greenberg Traurig, LLP represented Allegiant in securing the naming rights to the state-of-the-art 1.75 million-square-foot climate controlled stadium, which will serve as a site for world-class sports and entertainment events.

“We were very pleased to be partner with Allegiant in this significant global branding opportunity,” said Shareholder Jacob D. Bundick, who led the Greenberg Traurig team. “This not only expands the visibility of Allegiant’s brand, it fittingly aligns Las Vegas’ hometown airline with our new football team.”

Under the partnership, Allegiant is featured in exterior signage at the facility primely located adjacent to the world-renowned Las Vegas Strip. Allegiant, headquartered in Las Vegas, is an integrated travel company that serves more than 450 routes across the U.S., according to a release by the company. Allegiant Stadium is also slated to host the Las Vegas Bowl and the Pac-12 Football Championship Game.

In addition to Bundick, the Greenberg Traurig team included Shareholder Alan N. Sutin.

Bundick, a member of Greenberg Traurig’s Las Vegas, Houston, and Dallas offices, has a commercial litigation practice focusing on multiple industries, including aviation, banking and financial services, and residential mortgages. His clients range from local businesses to multinational companies – many within the Fortune 100. Serving as lead and co-lead counsel nationwide, he manages a team of attorneys across Greenberg Traurig’s offices defending clients in a variety of business matters, consumer cases, and class action litigation.

Sutin, a member of Greenberg Traurig’s Miami and New York offices, is the Chair of the firm's Technology, Media & Telecommunications Practice and Senior Chair of the Global Intellectual Property & Technology Practice. He is an experienced business lawyer with a focus on commercial transactions involving the development, acquisition, disposition and commercial exploitation of intellectual property and has represented multiple major brands in stadium and venue naming rights agreements.

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2200 attorneys in 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: