Gran Centenario Kicks Off the Summer of Football as the Official Tequila of the Match and Seeks the Supreme “Chief Football Officer

28 June 2024

Tequila brand and the Official Tequila of Soccer, is coming to fans across the country this summer. Through Gran Centenario’s “Summer of Soccer” partnerships with the Copa America, the Mexican National Team and the Leagues Cup, Gran Centenario, the Official Tequila of Soccer, is launching a contest to reward the biggest fan of the beautiful game to be named the Chief Fútbol Officer, while at the same time bringing all fans limited access to win numerous prizes, including seats to the Copa America Finals!

Introducing Your Next Dream Job: the Chief Football Officer of Gran Centenario

The love for soccer continues to grow in the United States; In fact, the percentage of Americans who say soccer is their favorite sport has quadrupled since 2004 2 . To celebrate this spirit and passion of football fans, Gran Centenario extends an invitation that goes beyond the ordinary: a call to become the “Chief Football Officer”. The tequila brand is giving one superfan the unique opportunity to be inducted into the Gran Centenario legends team, which currently includes soccer stars such as Rafael Márquez, Memo Ochoa, Javier Saviola and other elite players who embody the spirit of soccer and Great Centennial. The newly appointed CFO and legend of Gran Centenario will receive a supreme experience that only Gran Centenario can provide, including:

  • Private access to Team Mexico training session in Pasadena, CA on September 6, 2024 (not accessible to other consumers).
  • Private meeting with Hugo Sánchez, one of the Gran Centenario legends and world-renowned scorers, for an exclusive interview opportunity before accompanying him to the MEXTOUR Game in Pasadena, CA, on September 7, 2024.
  • Experience the MEXTOUR Game on September 7, 2024 like a true legend by having full access to pre-game practice, a suite for the best view of the game and access to the post-game meeting with the team.

But the party doesn't stop there, the fan will be received as a legend alongside Hugo and will stand out as the CFO of Gran Centenario throughout the season with:

  • Two tickets for eligible unlimited games of the 2024 Leagues Cup and the Mexican National Team. Check the official rules to choose between eligible matches.
  • One (1) $1,000 gift card that can be used to purchase the most exquisite bottles of Gran Centenario Plata, Reposado, Cristalino and Leyenda.
  • Autographed bottle signed by Gran Centenario legends such as Memo Ochoa and Brian McBride.
  • Custom and unique jersey for the Chief Football Officer, immortalizing his legacy!

How To Take Part:

Gran Centenario is just looking for the ultimate fan to become the “Chief Fútbol Officer” which you can enter at or by posting a photo, video or message about why you are the biggest soccer fan, tagging @GranCentenarioTequila and including the hashtags #GranCentenarioCFO and #Contest 3 . Fans can enter the competition now - the biggest and loudest fan will be reviewed by the Gran Centenario legends themselves at the Copa América Final in Miami on July 14, 2024. All entries must be submitted by 11: 59 pm ET on July 13, 2024 to be eligible.

Limited Edition Summer of Football Bottles Offer More Chances to Win

Gran Centenario wants to reward as many soccer fans as possible, so they're giving everyone the chance to win exclusive prizes, including a trip for two to the Copa América finals in Miami! Gran Centenario does this by releasing limited-time bottles of Plata and Reposado that are designed to showcase the passion of Soccer, and include a QR code on the back that could be your golden ticket to exclusive prizes. Fans are encouraged to enter the Gran Centenario Summer of Fútbol 4 Sweepstakes by scanning the QR codes on the limited-time bottles or visiting where they will have the chance to win not only the trip to two to the Copa América Finals, but many other prizes too!

Raise your glass, raise your voice and join us in celebrating the beautiful game. Participate in the “Chief Fútbol Officer” contest or participate in the Grand Centenario Summer of Fútbol Sweepstakes to be part of soccer history.

For key images related to the Gran Centenario Summer of Football, please see HERE . For more information about Gran Centenario Tequila, visit or follow us on Instagram and Facebook at @grancentenariotequila.

About Gran Centenario

Gran Centenario has preserved Mexican traditions and heritage for more than 165 years. Founded in 1857 by Lázaro Gallardo, the first master tequila maker in history, Gran Centenario is a family-owned tequila, handcrafted in the highlands of Jalisco, Mexico, at the former Hacienda Los Camichines. The exceptional quality and flavor of Gran Centenario tequilas make them perfect for enjoying straight, on the rocks, or in any classic tequila cocktail during the moments in life that deserve to be celebrated. The #1 tequila in its native Mexico, Gran Centenario has received awards at prestigious industry competitions, including the San Francisco World Spirits Competition, where it won Double Gold, and the LA Spirits Award, where it won earned Platinum. Additionally, Gran Centenario was named a “Hot Prospect” in 2019, 2021 and 2022 by Impact, the leading source of exclusive data on the alcoholic beverage industry in the United States.