Industry Press Releases

Detroit-based Xenith Partners with Detroit Sports Commission as Title Sponsor of the Prep Kickoff Classic

Friday, May 19, 2017

The Detroit Sports Commission (DSC) has announced Xenith, an innovative Detroit-based football helmet and equipment manufacturer, as the official title sponsor of the Prep Kickoff Classic, the premier season-opening high school football event in Michigan. The title sponsorship is a three-year commitment between the DSC and Xenith.

Founded in 2005, the Prep Kickoff Classic was created to provide a unique and memorable experience for players, coaches, cheerleaders, band members and fans. The showcase has embraced a team and match-up selection process emphasizing inclusion, hosting more than 80 schools from Michigan, Illinois, Indiana and Ohio. Through the sponsorship, Xenith will host a production facility tour, a Fowling™ tournament and a first-time high school football pep rally in Detroit's Campus Martius Park for coaches and players from with participating Prep Kickoff Classic schools. These initiatives will further connect Xenith's leading football helmet technology with high school athletes in Detroit and across the state through the broad reach of the Prep Kickoff Classic.  

"We are thrilled to support our hometown football community as the leading sponsor of the 2017 Xenith Prep Kickoff Classic," said Ryan Sullivan, President of Xenith. "This event is the season-opening marquee showcase and celebration of high school football in Michigan. We have a passion for protecting football athletes with cutting-edge technology and are proud to share that through this partnership with the Detroit Sports Commission."

The 2017 Xenith Prep Kickoff Classic features 12 playoff qualifiers from last season among the 14-team, seven-game matchup that will be held at Tom Adams Field on the campus of Wayne State University, Thursday, Aug. 24th, 2017, through Saturday, Aug. 26. The Xenith Prep Kickoff Classic will close with a matchup between Detroit Martin Luther King and Indianapolis Cathedral. King is the two-time defending Division 2 state champion while Cathedral is Indiana's all-time winningest football program.

"The multi-year Detroit Sports Commission partnership with Xenith as the title sponsor for the Prep Kickoff Classic is an exciting step in raising the profile of the event in the local community, regionally and nationally," said Kris Smith, DSC Director. "As a member of the Rock Ventures family of companies and with their manufacturing facility located in Detroit, Xenith is a tremendous hometown partner."

Ticket and schedule details can be found at   

About Detroit Sports Commission
The mission of the Detroit Sports Commission is to market and sell metro Detroit as a premier destination for regional, national and international amateur sporting events. The DSC is a not-for-profit charitable organization, IRS 501 (c)(3), and a subsidiary of the Detroit Metro Convention & Visitors Bureau.

About Xenith
Developed in Detroit, Xenith is driven by a relentless pursuit to protect athletes everywhere through groundbreaking innovations and product superiority. Xenith is the industry leader in football helmet technology and the company's mission is to develop and distribute the best equipment in the world. Founded in 2006 by a former Harvard University quarterback and Columbia University physician, all Xenith helmets feature Adaptive Head Protection, a system of patented technologies designed to mitigate rotational and linear forces featuring the Shock Bonnet® Suspension System, Fit Seeker System and Shock Absorbers.

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