Crunch Fitness Austin Franchise Names Michael Morales Chief Finance Officer

8 February 2022

The Undefeated Tribe dba Crunch Fitness made a significant investment in their executive leadership team and appointed Michael Morales as their new Chief Financial Officer. In this position, Morales will lead the Crunch Austin franchise group’s funding strategy and financial integration, rapidly expanding the beloved brand from 7 to 50 locations in the next 5 years.

With a previous position of CFO at Reach Hospitality Group, Morales is a seasoned professional with over 20 years of finance, scale and leadership including work with national restaurant brands and key financial groups.

“Michael is an experienced executive and transformative leader who has helped multiple companies diversify and scale. Morales is an expert in leading end-to-end financial strategies and was nominated CFO of the year in Dallas. He has the experience and expertise in leadership, operations, and overall capability to accelerate the Crunch Fitness brand throughout Texas, New Mexico, Arizona, Colorado, Cincinnati and Oklahoma,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.

About Crunch Fitness:

Fusing fitness with entertainment to make serious exercise fun, Crunch Fitness offers miles of top-quality cardio and strength training equipment, power half-hour circuit training, a functional training area with indoor turf, a dedicated group fitness studio offering 70+ weekly classes, Ride Studio for high-energy spin classes, Kid’s Crunch Babysitting, a sauna, premium tanning beds, spray tanning, HydroMassage® and more.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.8 million members with 400 gyms worldwide in 30 states, Australia, Canada, Costa Rica, Puerto Rico and Spain. Crunch is rapidly expanding across the U.S. and around the globe.