Industry Press Releases

CBS Sports And Tough Mudder To Broadcast More Tough Mudder X Programming In 2018

Friday, Jan 12, 2018

CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their Tough Mudder X partnership to broadcast the competition on CBS three consecutive weekends this July.  

Based on the success of the inaugural 2017 event, Tough Mudder has expanded to include two Tough Mudder X Opens with qualifying rounds and prizes for top three finishers, Sunday, March 25 in Sacramento, Calif. and Sunday, April 8 in Miami, Fla. in addition to the finale in Richmond, Va. on Friday, June 8. The three-part Tough Mudder X show debuts on Sat. July 14 (1:00-2:00 PM, ET) on CBS with the semi-final program on Sat, July 21 (1:00-2:00 PM, ET) and the finale on Sat., July 28 (1:00-2:00 PM, ET).

Deemed the toughest mile on the planet, Tough Mudder X, with presenting event sponsor KILL CLIFF, the leader in clean recovery and endurance drinks, combines all the leading elements in sports fitness ranging from obstacle course racing (OCR) to HIIT/functional fitness training to racing. With $50,000 on the line, one of the largest prize pools in the fitness sport and OCR industries, the competition pits top male and female athletes in the world across multiple disciplines against one another. The race tests strength, agility and speed over a one-mile course, replete with 10 obstacles and Workout Zones.

"Due to the success of the inaugural Tough Mudder X on CBS in 2017, we are excited to expand the competition," said Will Dean, Co-Founder and CEO, Tough Mudder, Inc. "Tough Mudder X solidifies our commitment to innovation and continued leadership in the sports event world. The expansion also further positions Tough Mudder active lifestyle sports brand and video content company."

Athletes from various disciplines will compete in Tough Mudder X, including World's Toughest Mudder Champions (Ryan Atkins), Regional CrossFit Games athletes/Kill Cliff ambassadors (Jen and Sam Dancer), America Ninja Warriors (Jessie Graff) and more. Reigning champions Hunter McIntyre (12:26.20) and Corinna Coffin (14:56.40) will return to defend their respective titles.

For more information about Tough Mudder X, Tough Mudder X Opens or for interested athletes to sign up to compete, visit toughmudder.com/events/what-is-tmx. For more information on Tough Mudder and to see the 2018 schedule of events, visit toughmudder.com.

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World's Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company's content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L'Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

 

Source: prnewswire.com

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