Industry Press Releases

BSN SPORTS Acquires Marlow Sports, Inc., Expanding Its Mid-Atlantic Footprint

Tuesday, Jan 10, 2017

BSN SPORTS today announced it has completed the acquisition of Marlow Sports, Inc. based in Forestville, MD.  Marlow Sports, serving team customers since 1964, is the leading distributor of team apparel and equipment in Maryland, Northern Virginia and the District of Columbia.

"We are excited to welcome Dick Cann, Paul Albrecht and their exceptional team to the BSN SPORTS family," said Adam Blumenfeld, the company's CEO. "Marlow brings incredibly talented team sports professionals to our organization in the Eastern US. The reputation that Dick and Paul have built for themselves and their Company speaks for itself. Their culture of putting the customer first, and commitment to quality, is an excellent fit with our Omnichannel approach to the team sports and community marketplaces. BSN SPORTS aims to provide the ultimate in surprise and delight via 800+ infield sales professionals, buoyed by our full suite of digital, print and traditional sales and marketing assets. Aligning these assets with the most comprehensive equipment, apparel, fanwear, and fund raising product line in the industry, we believe, creates an incomparable one stop shop for our new family members at Marlow to offer their current and future customers."

Dick Cann, President of Marlow Sports, said, "This is a win-win for customers, Marlow employees, and BSN SPORTS. We are very happy to be a new addition to the BSN SPORTS family. Our strong local platform coupled with BSN SPORTS' technology, large inventory and national footprint is a winning combination for customers," Paul Albrecht said. "We have built a business for 52 years around great customer service and exceptional quality in all we do, and now have a chance to be part of a national company that prides itself on innovation and efficiency.  I look forward to building on what we have established in our local communities with our new BSN SPORTS teammates."

Mr. Blumenfeld concluded, "With the addition of Marlow, we have added over 220 sales professionals in the last twelve months.  We have recently added valuable teammates across the USA, including Texas, California, New Mexico, Louisiana, Washington, New York, Florida and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers."

If you are interested in joining the fastest growing organization in team and community sports, contact Tevis Martin at or Bob Dickman at

Media Contact:

Christi Tye

Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. The company proudly serves over 5 million athletes and community supporters annually through its team and community-based programs. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 1,600 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.

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