Basketball Fans Invited to Virtual NBA Land With GreenPark Sports

11 March 2021

GreenPark Sports, the publisher and developer of fan-focused mobile games and social experiences, announced that it is expanding its digital universe by opening a land for NBA fans. The immersive virtual space will give basketball fanatics early access to join in-app NBA events, compete in dance battles, earn exclusive virtual prizes, and more. This news comes just after the organization announced the launch of its early access period for LCS fans in mid-January.

“Since announcing our partnership with the NBA in Dec. 2020, we’ve been looking forward to expanding our sports metaverse to include basketball fans,” said Ken Martin, Co-Founder and CEO at GreenPark. “GreenPark is committed to our vision for the Future of Fandom, and we look forward to seeing how the sports community embraces this new way to celebrate their favorite NBA players and teams.”

Designed for the new generation of sports and esports fans, the free mobile app offers numerous experiences that allow fans to battle it out through a variety of challenges and become the undisputed “Best Fans” at the top of their league and team leaderboards. For NBA fans, in-app events and games include:

  • Live Events: Join NBA events, where fan avatars can gather to follow in-game jumbotrons utilizing real-time scoreboards and graphics.
  • Prediction Battles: Draw a set of in-game events and collectible player cards to predict the outcome of NBA games. Fans accumulate points for accuracy and win in-game rewards after the match wraps up.
  • Dance Battles: Show off your Greenie avatar’s best moves in a rhythm battle game, earning points for your team and moving you up the weekly leaderboard.
  • Exclusive Prizes: Receive exclusive in-app items including special limited-edition NBA gear such as digital jerseys, shoes and hats. Players at the top of the leaderboards can earn a set of epic GreenPark Founder’s Gear, which includes a jersey, cap, and blinged-out sunglasses.

In addition to the deal with the NBA, GreenPark’s multi-year partnership with the National Basketball Players Association (NBPA) offers fans a chance to earn and collect official NBA player gear for their avatar, including prediction cards and the in-app NBA jumbotron. Player trophy collections, digital signatures and NBA player avatars are just a few of the other ways in which GreenPark Sports may introduce NBA player elements later in the year.

For a chance to participate in GreenPark Sports’ Early Access, and to claim your official in-game name, reserve a spot with a valid email address at, or by downloading the app on iOS or Android. Invitations to use the app will be sent out on a rolling, space-limited basis. Additional lands for upcoming leagues will be rolled out over the next year.

For more information on GreenPark Sports, follow the organization via its official website here, and on Twitter and Facebook.


Founded in 2018, GreenPark Sports is a publisher and developer of fan-forward, digital experiences and mobile games for the new generation of sports and esports fans. Co-founded by Chad Hurley (YouTube Co-founder / former CEO), Nick Swinmurn (Zappos founder / former CEO) and Ken Martin (BLITZ Co-founder / former CCO), GreenPark Sports was created to reimagine the role of today’s digitally-native fan as an active participant in the live sports/esports they love.

Kelley Garnier
B/HI, on behalf of GreenPark Sports
[email protected]