Sports Illustrated Swimsuit Announces Launch of Digital Issues

3 June 2024

On the heels of its 60th Anniversary, Sports Illustrated Swimsuit is thrilled to unveil its latest advancement in the digital publishing space. Beginning this summer, Sports Illustrated Swimsuit will be launching one-of-a-kind digital issues timed to major moments in entertainment and culture, revolutionizing the way fans engage with their favorite swimsuit content, now on a more ongoing basis. The first issue will feature content creator & podcast host of ‘Hot Mess’ Alix Earle ahead of her Miami Swim Week debut, and will be available across SI Swimsuit’s platforms starting June 1.

"It has been a long-time dream of mine to be on the cover of Sports Illustrated Swimsuit, and I’m deeply honored to be named their first-ever digital cover star,” said Alix Earle. “Becoming part of the SI family and now joining alongside such strong, powerful, and inspiring women is incredibly meaningful to me."

In an era defined by digital connectivity, Sports Illustrated Swimsuit recognizes the importance of delivering content that resonates with audiences where they're most engaged. While the legendary print product will still run annually, the outlet will continue its storytelling in a more in-depth way, giving its audience a more frequent look into captivating storytelling from global talent.

"We are incredibly excited to introduce this dynamic new approach to delivering Sports Illustrated Swimsuit content," said MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit. "Our goal is to elevate the SI Swimsuit platform to new heights while staying true to our legacy of celebrating beauty, diversity, and important storytelling. With our new digital issues, we are keeping pace with the rapidly evolving media landscape while also providing additional opportunities for talent alike to share their narratives and upcoming projects with our robust audience.”

“SI Swimsuit has cultivated a dedicated community eagerly engaging with the brand across multiple touch points throughout the year,” said Hillary Drezner, General Manager of Sports Illustrated Swimsuit. “Through the introduction of a more frequent product cadence, we aim to establish a continuous stream of content and experiences, showcasing the influential women embodying SI Swimsuit during significant cultural moments. This initiative not only fortifies our engagement strategy but also amplifies the value proposition for brand partners seeking to connect with our expansive and dedicated audience, numbering in the millions.”