New Wausau sports complex to sell naming rights

Friday, Mar 20, 2015

Naming rights for the new sports complex in Wausau featuring 15 soccer fields will be sold for $25,000 a year, according to the Wausau and Marathon County Parks Recreation and Forestry Department.

It's the first time the naming rights for a publicly-owned sports facility in Marathon County are being offered, operations superintendent Daniel Fiorenza said Thursday.

“There will be interest in it,” he said. “We expect this to be one of the finest sports facilities in the state for turf quality.”

By selling naming rights for the complex plus for each of the 15 fields, the parks department hopes to generate $60,000 each year to offset the expected $125,000 maintenance costs, Fiorenza said. User fees are projected to raise another $30,000.

Naming rights for each field will be sold for $1,000 to $4,000, depending on the size, he said.

Naming the complex is being offered at $25,000 a year for a five-year contract, Fiorenza said.

The kickoff to sell the rights begins March 30.

The complex was built on a reclaimed garbage dump called the Holtz-Krause Landfill following a 20-year cleanup. IFiorenza said a three-day soccer tournament featuring 75 to 100 teams kicks off the inaugural season May 1. Lacrosse and youth football will also be played at the complex.

All the soccer fields are irrigated and there's lights on the championship field plus other features, including a concession building and playground.

“Over 1,200 area youth in competitive and recreation leagues and the Central Wisconsin Adult Soccer League will be making this complex their home field,” Parks Director William Duncanson said.

There's no current plans to offer naming rights to other high-profile venues, such as Athletic Park or Marathon Park, Fiorenza said.

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