Citi Named Title Sponsor of AYS Sports Marketing's Taste of Tennis
23 January 2018
AYS Sports Marketing today announced that Citi will serve as the title sponsor of the Taste of Tennis event series through 2019. Citi Taste of Tennis features cuisine prepared by top chefs and some of the world's best tennis players in Indian Wells, Miami, and New York City. Additionally, Citi Taste of Tennis will mark its first year in the nation's capital, Washington, D.C., in late July to kick-off the Citi Open.
"As our Taste of Tennis events have grown throughout the last several years we could think of no better strategic partner than Citi, the leading global financial services company," said Penny Lerner, Co-Founder and CEO of AYS Sports Marketing. "Tennis is a global sport with an international fan-base, making Citi a perfect partner for our events," says Lerner.
The four-city event brings together professional athletes, top local chefs and luxury brands for unforgettable evenings of gourmet food, interactive sponsor experiences, and appearances by the world's best tennis players. Tennis personalities and local celebrities are paired with some of the country's best chefs to Serve Up a unique food tasting experience. Frequent celebrity guests include: tennis' winningest doubles team of all time, Bob and Mike Bryan, as well as Serena & Venus Williams, Alexander & Mischa Zverev, Genie Bouchard, Rafael Nadal and many others.
"Citi has enjoyed sponsoring Taste of Tennis in Miami and New York so we're excited to expand our sponsorship to events across the country," said Will Howle, President of U.S. Retail Banking at Citi. "Many of our customers feel passionately about world class tennis and food so we're pleased to help serve up the fun."
Citi Taste of Tennis Events for 2018:
Indian Wells, California March 5
Miami, Florida March 19
Washington, D.C. July 30
New York City August 23