Arthur Blank’s $1.5 billion Mercedes-Benz Stadium inked a deal with AT&T Inc to help make Mercedes-Benz Stadium one of the most-connected venues in the nation.

The new deal with AT&T makes the telecommunications company a founding partner and official communications producer of the stadium. The company will also host a “permanent gathering place with The AT&T Perch above the west end zone.”

The AT&T Perch is a permanent interactive gathering spot located on the 200 concourse above the west end zone. The AT&T Perch will feature a digital media column with multiple screens where fans can come watch NFL Sunday Ticket, NFL Redzone, AT&T delivered content and more.

AT&T will deliver two redundant 40GB (80GB total) internet connections, powering the 1,800 wireless access points throughout Mercedes-Benz Stadium. This will create one of the fastest Wi-Fi experiences in any pro sports stadium. Additionally, AT&T will provide monitoring and maintenance for the stadium’s Wi-Fi systems. AT&T’s DIRECTV will connect to Mercedes-Benz Stadium’s IPTV system, delivering rich HD video content to more than 2,000 displays in the stadium.

AMB Sports and Entertainment Chief Digital Officer Jared Miller said AT&T offers outstanding communications capabilities and is a natural fit for the progressive technology throughout the stadium.

Other founding partners include: The Coca-Cola Co., Equifax Inc., The Home Depot Inc., NCR Corp., Novelis, SCANA Energy Corp., SunTrust, IBM, Georgia Power and American Family Insurance.

Mercedes-Benz Stadium will be home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. It will also host major sports and entertainment events, including the Super Bowl in 2019, the NCAA Men’s Final Four in 2020 and the 2018 College Football Playoff Championship game.

 

Source:bizjournals.com

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