Company : Audience Systems

Category : Stadium Seating

Key Products : Retractable Seating Systems, Removable Seating Systems

Audience Systems started as a family business in 1972, first gained a reputation for demountable seating systems and then went on to pioneer telescopic seating in the UK.

Audience Systems specializes in fixed and retractable seating systems for arenas, stadia, theatres, multipurpose venues, schools and sports venues.

Audience Systems is recommended time and time again, by clients large and small. A quick trip to the website will provide a complete overview of the company with lots of resource and case studies, demonstrating ASL’s attention to detail and commitment to provide a quality, bespoke solution for your venue. A 14 strong servicing and maintenance division provide support after installation, ensuring your seating is always in optimum condition. This service and the long lifetime value of the beautifully engineered products gives ASL an enduring relationship with their customers.

A global market leader, Audience Systems employs 100 people at its headquarters and manufacturing base in Westbury, UK. It has representatives in 20 countries worldwide, and a sales office in Singapore serving Far East and Asia.

Audience Systems is a member of BASES, the British Association of Seating Equipment Suppliers. There are strict conditions of membership, and all members abide by a code of practice.

Stackable Seating

Stacking chairs are ideal for flat floor areas or for occasional additional capacity in front of a retractable seating system. Our stacking chair range is designed to complement our fixed and retractable seating ranges, to create a unified look throughout your venue.

Both chairs have an optional linking mechanism. Storage trolleys are also available.

Sports and Plastic Seating

Constructed from double skinned, blow-molded polyethylene, our plastic chairs are strong, light and durable. Ergonomically designed for comfort, popular, tough, plastic chairs suits sporting venues, multipurpose halls and educational facilities.

Models can be designed for indoor, outdoor or humid environments, with resilient spring free counterweight tipping mechanism and special waterproof coating to the frames.

Designed for demanding audiences, our tough sports seats can handle the audience at a rock concert or the excitement of a football crowd.


•   Comfort and good lumbar support

•    Durable blow molded seat and back modules

•    Double skinned construction eliminates exposed or rough edges  


This simple, cost-effective grandstand provides instant pitch side seating for sports clubs and grounds. It is an ideal choice for football clubs looking to upgrade their spectator seating to meet FA ground grading requirements.

Each Premier Grandstand is delivered to your ground fully assembled, ready to be fixed down onto a suitable area of hard standing. The stands are available in 42, 50, 58 or 75 seat modules which can be joined together to form larger banks of seating.


•    Fully welded steel construction

•    Fitted out with spectator seats to FIFA/UEFA requirements

•    Galvanized seat frames for improved weather resistance

Retractable Systems

Retractable seating systems, sometimes referred to as telescopic seating, tribunes or bleachers, are tiers of seating that fold away into a space the depth of a single row. Perfect for multipurpose spaces where the seating is not always required, they can be designed to be stored in situ or in a separate location. Audience Systems is a world leader for retractable seating systems, with nearly 40 years' experience working closely with end users, architects and contractors. Retractable systems can be folded to the wall, recessed into a space, mobile or travelling, A wealth of options ensures maximum flexibility for your venue.

Arena Seating

A range of 10 distinct chair styles, each with their own customizable features ensure they suit and enhance the design and atmosphere of your venue as well as the meeting the comfort levels and specifications required by your customer.


The range is flexible, elegant, reliable and totally customizable, including specific features such as folding tablets for lecture theatres, and acoustic seat panels for auditoria.



Auditorium Seating: Auditoria currently boasting our seating solutions include London’s Excel, The Royal Albert Hall, Leeds Arena, the Singapore National Museum and Belfast’s Odyssey Arena.


Auditorium Seating

Auditoria currently boasting our seating solutions include London’s Excel, The Royal Albert Hall, Leeds Arena, the Singapore National Museum and Belfast’s Odyssey Arena

Matrix Removable Seating

Matrix is a unique, removable seating system; quick to assemble, easy to store and extremely space efficient. The system can be used alone or to complement our retractable or fixed seating - the chairs themselves come from the same range.


How It Works



  • Lateral floorbars are laid out on the floor - there is no need for fixings
  • Groups of up to four chairs are simply slotted into the floorbars
  • After use, the system can be quickly disassembled. Groups of chairs are stacked on trolleys or forkliftable stillages, as are the floorbars


Outdoor Modular Stage

Trenomat stages are some of the most robust on the market. There are several varieties of their durable, modular systems, offering complete flexibility. Stages can be built up from standard 2m x 1m, 1m x 1m or 2m x 05.m modules with a choice of fixed or telescopic legs at various heights or built to your bespoke design.

  • Flexible modular system
  • Load bearing capacity up to 750kg/m2
  • Completely customizable
  • Lightweight aluminium profile
  • Choice of surface finished

Contact Details

Audience Systems Ltd.
19B Washington Road
West Wilts Trading Estate
Westbury, Wiltshire, BA13 4JP
Tel: + 44 1373 865050
Fax: + 44 1373 827545

Product Enquiry