IMG, a global leader in sports, events, media and fashion, today announced that VERT, a leader in wearable athletic technology, has been named title sponsor of the 2nd annual VERT Challenge, a women's volleyball showcase involving IMG partner schools.
This year's VERT Challenge will be hosted by the University of Oregon August 26 – 27 at the Matthew Knight Arena in Eugene, OR, and will be broadcast on the Pac-12 Network. This is the second of the four-year rivalry challenge among the University of Oregon, University of Florida, University of Nebraska and University of Texas. The volleyball showcase will travel to Florida in 2017 and finish in Nebraska during the 2018 season.
"Last year, VERT became the first wearable technology to broadcast wearable data in real time during a NCAA broadcast television event," said Martin Matak, founder and president of VERT. "We are excited to continue enhancing the fan experience at this event using our VERTcast technology."
As part of the agreement, VERT will provide wearable technology demonstrations and on-site promotions for fans in attendance. VERT recently received national media attention as the official wearable technology of the USA Volleyball team, which used the technology over the past two years in preparation for the Olympic games to monitor practice and work-load analysis for injury prevention.
"The State of Oregon, the University and our program are excited to host this year's VERT Challenge, which may be the highest level of volleyball ever seen in Oregon," said Jim Moore, head coach of the University of Oregon. "Everyone is so looking forward to this event."
The VERT wearable jump rate monitor is a non-invasive, discrete inertial measurement unit (IMU), which allows athletes to perform in games and practices without discomfort. The device pairs with an iOS app that can be monitored by coaches during use, and instantly provides numerous athletic measurements including jump count and jump height.
Headquartered in Ft. Lauderdale, Fla., VERT is a leader in wearable athletic and broadcast technology focused on creating better experiences. VERT technology is used in a variety of sports, including basketball, volleyball, soccer, track & field and many other health and fitness activities. VERT technology is the official wearable technology of USA Volleyballc and used by multiple NBA, NCAA volleyball and NCAA basketball programs. VERT recently made history as the first wearable technology produced on ESPN2 during the 2015 NCAA Division I Women's Volleyball Championship games using VERTcast. For more information or to purchase VERT, visit www.myvert.com.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
Uproar PR for VERT
Source : prnewswire.com