Industry Press Releases

NBC Sports Group Acquires Multi-year Media Rights To Royal Ascot, One Of The World’s Most Prestigious Horse Racing Meets, Beginning In 2017

Monday, May 23, 2016
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NBC Sports Group has reached a multi-year agreement for exclusive United States media rights to the Royal Meeting in Ascot, Berkshire, England – one of the most prestigious horse racing meets in the world – beginning in 2017.

NBCSN will present live coverage of the mid-June event for five consecutive days (Tuesday-Saturday) for at least 3.5 hours each day (8:30 a.m. – Noon ET). All coverage will be streamed on NBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs.

Royal Ascot is one of the world’s most valuable horse racing events, attracting many of the world’s finest racehorses to compete for more than $8 million in prize money.  The event features 30 races, including eight at world championship “Grade One” level.

As the home of horse racing, NBC Sports Group’s Royal Ascot coverage will complement its exclusive, long-term media agreements for all of the Triple Crown races – Kentucky Derby, Preakness Stakes, and Belmont Stakes – and the Breeders’ Cup.

“We are excited to work with Royal Ascot to bring to the U.S. audience live coverage of an event that the millions of Americans who enjoy our Triple Crown and Breeders’ Cup telecasts will be sure to enjoy,” said Jon Miller, President of Programming for NBC Sports and NBCSN.

“This agreement with NBCUniversal will allow us to bring Royal Ascot to a mainstream American audience – one that will gravitate to the racing to watch its best horses take on ours, and indeed those more interested in fashions and uniquely British pageantry,” said Juliet Slot, Commercial Director at Ascot. “We are thrilled to be announcing this today and will be working with NBC on site this year so that they can plan to bring the best of British to America.”

Undrafted, partly-owned by former Patriots and Broncos wide receiver Wes Welker, won the Group One Diamond Jubilee Stakes in 2015. California Chrome, the 2014 Kentucky Derby and Preakness winner, was entered in last year’s Prince of Wales’s Stakes at Royal Ascot before he was sidelined with a bruised foot.

The Royal Meeting is also the center of the British social season and a pivotal week in the calendar of the Royal Family, who arrive every day by the world famous “Royal Procession” – with the first carriage carrying The Queen and the Duke of Edinburgh.

Royal Ascot joins NBC Sports Group’s extensive roster of world-class international properties and events including the Premier League, The Open Championship, Formula One, Tour de France, French Open, and  Premiership Rugby.

NBC SPORTS GROUP AND HORSE RACING: NBC Sports Group is the exclusive home to the most important and prestigious events in horse racing, including the Triple Crown and the Breeders’ Cup. NBC has been the exclusive home of the Kentucky Derby and the Preakness Stakes since 2001, and the Belmont Stakes since 2011, when NBC Sports Group reassembled the Triple Crown. The 2016 Kentucky Derby on NBC averaged 15.5 million viewers, marking the fourth consecutive year with at least 15 million viewers for the event. NBC Sports Group’s coverage of American Pharoah’s historic Triple Crown run garnered two 2015 Sports Emmys. Since it began televising the Triple Crown, NBC Sports Group has been honored with 16 Eclipse Awards for its thoroughbred racing coverage.

ABOUT NBC SPORTS GROUP: When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, nine NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, NYRA, Maryland Jockey Club, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.

 

Source : nbcsportsgrouppressbox.com

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