DraftKings, Inc., a leading skill-based daily fantasy sports destination, today announced the opening of DraftKings-branded fantasy sports lounges at AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. All of the facilities will open at the start of the football season.
With this announcement, DraftKings establishes exclusive multi-year partnerships with the Dallas Cowboys, New England Patriots and Kansas City Chiefs.
"What better way to kick off football season than by partnering with the most recognizable, storied franchises in the league to create our newest fantasy lounges," said Jason Robins, CEO and co-founder of DraftKings. "Our lounges will give Patriots, Cowboys and Chiefs fans enhanced game-day experiences that will bring them closer to the action. We look forward to providing even more exclusive once-in-a-lifetime experiences for DraftKings users through these partnerships."
The DraftKings Fantasy Sports Lounge will be located at the field-level in AT&T Stadium and is the gateway to the field for opposing teams' players as they leave the locker room. DraftKings players will gain access and opportunity to cheer, and even high-five, NFL stars as they charge through the tunnel to take the field. The Lounge will also be open to select suite and club ticket members.
"DraftKings and the Cowboys share the same passion for football, sports and business, making this a natural partnership," said Dallas Cowboys Executive Vice President / Chief Sales & Marketing Officer Jerry Jones, Jr. "The daily segment of fantasy sports is exploding, with more fans joining every day. DraftKings has established itself as the pre-eminent service in daily fantasy sports. Their commitment to providing its customers with the best experience possible is unrivaled, which should be a tremendous benefit to our fans as they experience all DraftKings has to offer at the new fantasy lounge."
The DraftKings Fantasy Sports Zone at Gillette Stadium, located on the main concourse in the south end zone, will feature a variety of menu options, a wide selection of beers and beverages curated by DraftKings, as well as an impressive array of HDTVs so fans can keep tabs on every NFL game and all of the day's NFL news and fantasy football action. The Fantasy Sports Zone will be open to the general public during all Patriots games.
"We love partnering with New England-based companies and are proud to be one of the first to pledge our support of DraftKings, a Boston-based startup that has quickly become a leader in the daily fantasy sports industry," said Murray Kohl, Patriots Vice President of Corporate Sponsorship Sales. "DraftKings is unrivaled in their ability to create games that complement the experience of a live game. Creating a specially-branded space at our stadium showcases our belief in the viability and longevity of daily fantasy sports. There is tremendous potential for collaboration, both now and in the future."
The DraftKings Fantasy Sports Penthouse provides spectacular views for all Kansas City Chiefs games and includes premium indoor seating, HDTVs and an all-inclusive food and beverage package with each ticket. Fans will be able to win access to this exclusive space through DraftKings contests throughout the season. The space is located on the press level of the stadium, which is shared with media, coaches and the visiting owner's suite.
"DraftKings and the Chiefs both have a vision for providing the best in engagement, entertainment and once-in-a-lifetime experiences for Kansas City fans," Chiefs President Mark Donovan said. "DraftKings has an intuitive sense of what sports fans want most, and we believe this partnership and their presentation of the DraftKings Fantasy Sports Penthouse furthers that mission in a meaningful way. Our partnership will create new opportunities to bring Chiefs fans closer to the team and players they love."
Today's news brings the total number of DraftKings-branded lounges at major sporting arenas to five. STAPLES Center in Los Angeles and Madison Square Garden in New York City will be home to lounges for fans attending games and events at both facilities, and will open this fall.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR, Major League Soccer, and Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.