International Spirit and Beverage Group, Inc. (ISBG) (OTCPK:ISBG) is pleased to announce the signing of a multi-year sponsorship deal with the New York Football Giants which will highlight Besado Tequila and Cavoda Vodka brands while also promoting a responsible drinking message. The partnership, which is effective immediately, will bring ISBG products to the forefront of the largest market in the nation.
To kick off this partnership, ISBG has proudly branded and opened up Club Cavoda in MetLife Stadium which combines a New York City high energy atmosphere with passionate football fans during each home game. In addition to Club Cavoda, ISBG will raise brand awareness with the Giants faithful through game-day branding at MetLife Stadium, radio commercials, and hospitality.
ISBG will also receive usage rights to the New York Giants trademarks in conjunction with the Cavoda Vodka and Besado Tequila brands in New York, New Jersey, and Connecticut. These trademarks will be utilized in on- and off- premise point of sale material, select advertising and store displays.
"We look forward to a long and successful relationship with the Giants and MetLife Stadium," stated Jeff Freiberger, ISBG's Chief Operating Officer. "The New York Giants have a lengthy and prosperous football heritage and we are proud to be partnered with this historic franchise."
"ISBG's passion for football, our fans, and the Giants brand was very evident to us, and we look forward to bringing their energy and love of the game to our fans," said Mike Stevens, Chief Marketing Officer New York Giants.
"By way of association with a sports franchise known the world over, we feel it will provide the exposure needed for ISBG brand recognition," stated Terry Williams, ISBG's Chief Executive Officer. "In addition, we anticipate it will build instant brand loyalty."
ISBG believes the diverse exposure across Giants platforms will further pave the way to an extremely bright near-term future. While ISBG management couldn't be more excited about its relationship with the New York Giants, this is just the first of many major sponsorship deals in the pipeline.
About New York Giants:
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLIV, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants entered their 91st season of play this fall. www.giants.com
About (ISBG) International Spirit and Beverage Group:
International Spirit and Beverage Group is an authorized importer, licensor, and marketer of alcoholic beverages. The ISBG initial portfolio consists of Besado Tequila, Dziaq Liqueur, and Cavoda Vodka. To learn more about ISBG, please visit www.isbg.global or @drinkisbg on Twitter.
About ISBG Mission:
Our mission at ISBG is to cultivate an atmosphere of excellence and spiritual values. We exist to create experiences where passion and purpose come together. We are certainly in the pursuit of becoming a leader in the industry, while at the same time using business to inspire.
We value our relationship with the community we serve, and the opportunity to encourage and mentor children across the globe.
We will continue to build the best products; while we help our customers celebrate life.
Notice Regarding Forward Looking Statements:
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate", "expect", "anticipate", "projected", "planned", "forecasted", and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of ISBG's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.