Total Sports Asia (TSA) has been appointed by the Malaysia Stadium Corporation (PSM) to strategize and oversee the commercialisation of Kuala Lumpur Sports City, including the redeveloped Bukit Jalil National Sports Complex.
TSA will develop new commercial opportunities for the national stadium, including naming rights to the KL Sports City and the individual venues – among them National Stadium and Putra Stadium – and will offer new hospitality suites and branding opportunities for corporate clients.
Azman Fahmi Osman, chief executive of PSM, stated: “PSM believes the partnership with TSA will help achieve PSM’s vision in regenerating Bukit Jalil National Sports Complex by increasing its commercial value and finding the right corporate partners to generate new revenue streams and becoming a model for other stadia in the country. We are delighted to welcome the TSA team on board.”
The ongoing redevelopment of the national stadium is the first phase of development at the KL Sports City, PSM has been entrusted to manage six major complexes: Bukit Jalil National Sports Complex, Bukit Kiara National Sports Complex, Shah Alam National Sports Complex Jalan Duta National Sports Complex, National Sports Complex Kuching, Sarawak National Sports Complex in Kampung Pandan and Mokhtar Dahari Soccer Academy in Kuantan.
The Bukit Jalil National Sports Complex was built for the 1998 Commonwealth Games and is the home stadium for the Malaysian national soccer team.
Source : sportspromedia.com